Principal Lifecycle Marketing Manager

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StackAdapt is the leading technology company that empowers marketers to reach, engage, and convert audiences with precision. The AI-powered StackAdapt Marketing Platform connects brand and performance marketing to drive measurable results across the customer journey. Were hiring a senior individual contributor to lead the end-to-end strategy, execution, and evolution of our lifecycle marketing program from account creation to onboarding, activation, and retention. Youll architect lifecycle journeys that accelerate time-to-value and deepen user engagement across email and supporting channels. Youll operate at a systems level to design scalable frameworks, define KPIs, and influence cross-functional teams to deliver a unified customer experience. Youll serve as the connective tissue between Growth, Product, Sales, CS, and Ops to ensure our lifecycle engine drives measurable business impact.

What Youll Be Doing

• Lifecycle Strategy & Execution : Own the full lifecycle strategy for PLG users from signup through onboarding, adoption, and retention; design and implement journey frameworks, message architectures, and channel strategies across email, in-app, push, and chat aligned to user intent and behavior; define and prioritize activation and engagement milestones based on usage analytics and feedback.
• Cross-Functional Collaboration : Lead across GTM functions with Sales, Customer Success, and Product to define shared lifecycle goals, reduce onboarding friction, and surface education opportunities; work with Marketing Operations, Revenue Operations, BizOps, and Data Architecture to build scalable automation, targeting infrastructure, and reporting systems.
• Data, Measurement & Optimization : Develop KPI frameworks and lifecycle dashboards with RevOps and MOps, including activation rates, onboarding velocity, retention, and expansion triggers; lead A / B testing and multivariate experiments and translate findings into messaging and sequencing improvements; build cohort-level journey tracking and evolve personalization logic and campaign rules.
• Thought Leadership & Enablement : Act as a subject matter expert on lifecycle best practices and PLG trends; provide strategic recommendations to executives and guide lifecycle strategy for adjacent teams; create documentation, playbooks, and architecture diagrams to ensure long-term program sustainability.

What Youll Bring To The Table

StackAdapts Benefits

StackAdapt is an inclusive team of diverse, collaborative individuals. If you have any interview process requirements, please let our Talent team know.

About StackAdapt

Weve been recognized for a diverse and supportive workplace, high-performing campaigns, award-winning customer service, and innovation. Awards include Ad Age Best Places to Work 2024; G2 Top Software and Top Marketing and Advertising Product for 2024; Campaigns Best Places to Work 2023 for the UK; 2024 Best Workplaces for Women and in Canada by Great Place to Work; and being a #1 DSP on G2.

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