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Facebook and Google Ads Marketing Expert

Facebook and Google Ads Marketing Expert

Anytime FitnessRichmond, VA, US
30+ days ago
Job type
  • Full-time
Job description

Contract Freelance Paid Ads Marketer

We are a multi-unit, multi-brand franchisee with operations in multiple states, and currently expanding into more markets across the country, with a strong growth trajectory.

We are seeking a skilled Contract Freelance Paid Ads Marketer to enhance our advertising efforts on Meta and Google platforms. The ideal candidate will have at least three years of marketing experience, with a strong focus on digital advertising. As a crucial member of our marketing team, you will be responsible for creating, managing, and optimizing our paid ad campaigns to achieve specific marketing objectives.

Responsibilities :

  • Design and implement effective marketing strategies on Meta platforms (Facebook, Instagram) to increase brand awareness and lead generation.
  • Manage daily account responsibilities associated with Google Ads, Facebook, and Instagram advertising.
  • Create compelling ad copy, select target audiences, and design ads that align with our brand's image and objectives.
  • Analyze campaign performance data and adjust strategies accordingly to maximize ad spend ROI.
  • Prepare detailed performance reports using Meta Ads Manager and Google Ads Manager.
  • Collaborate with other team members to align ad campaigns with broader marketing strategies.
  • Stay up-to-date with industry trends and make recommendations for adjustments to ad strategies and tactics.

Requirements :

  • 3+ years of experience in marketing with a significant focus on digital advertising.
  • Proficient in managing and optimizing Meta Ads (Facebook and Instagram).
  • Ability to create targeted ad campaigns, analyze data, and adjust tactics for optimal results.
  • Strong copywriting and visual storytelling skills.
  • Excellent communication and project management abilities.
  • Desired Skills :

  • Experience with A / B testing and other testing metrics.
  • Knowledge of additional PPC platforms (e.g., Google Ads, LinkedIn Ads) is a plus.
  • Compensation : $50,000.00 - $70,000.00 per year

    We are looking for people who have a passion for health and fitness and love to succeed. You are a process-oriented leader who gets excited about helping our members live a healthy lifestyle and meet their personal goals.

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    Google Ads Marketing • Richmond, VA, US