Entertainment Market Researcher

Entertainment Market Researcher

At Supercell, our games are enjoyed by players around the world. We're building toward enduring global franchises that live across entertainment, partnerships, products, and culture. Our Entertainment & Partnerships (E&P) team expands the reach and emotional depth of Supercell's worlds through content, collaborations, and cultural storytelling, from film and television to consumer products, brand partnerships, and immersive live experiences.

We're seeking an Entertainment Market Researcher to be the cultural and audience insight engine for E&P — fully embedded with the team in Los Angeles and partnering closely with our global Analytics organization. You'll turn audience understanding into creative and partner advantage : shaping pitches, informing strategy, and guiding creative decisions.

What You'll Do

• Franchise & Audience Foundations

build practical audience maps (fans, lapsed, new-to-IP by region / age) and psychographics used in pitches and planning

provide category landscapes, brand / talent fit scores, and audience-overlap proof to strengthen sell-in for entertainment, licensing, live events, and major brand collaborations

design and run surveys inside and outside games to capture preferences; build a reusable question bank and partner with Analytics to link survey responses to anonymized telemetry for validation

run rapid qualitative / quantitative content testing for trailers, key art, titles, and casting; provide go / no-go thresholds tied to recall, consideration, and talkability; generate message maps that can travel globally and flag localization needs

design and run pre / post brand-lift studies around premieres, live experiences, and big collaborations; partner with Marketing Analytics to connect survey deltas to player behavior

manage vendor rosters, panels / communities, study tagging, and an insights library searchable for E&P, game teams, and partners

work with analytics and data teams to create dashboards and synthesize an overall view of our players for E&P initiatives

What We're Looking For

10+ years in entertainment insights (studio / streamer) doing audience research and creative testing for tentpoles / series; experience with character / world-driven IP is key. Adjacent gaming insights experience is a plus

strong intuition for internet culture, creators, fandom communities, and how cultural sparks translate into audience growth and earned media

thrives in small, high-ownership, cross-functional environments; works with Analytics, E&P, Game Teams, Regional Marketing & PR

experience with games and gamers, youth research, global sampling / localization, building reusable research tooling, and data analytics (SQL, cohort analysis, dashboards)

not focused on performance marketing modeling, media mix modeling, campaign analytics, or marketing data science

Hybrid in Los Angeles

this role is based in Los Angeles with an expectation of onsite collaboration up to 2 days per week to work with the E&P team and partners

Travel & Work Style

globally connected role; comfortable with domestic and international travel (about 10–20%) to meet with teams and partners across time zones

Why You'll Love It Here

This isn't just a research role — it's the insight engine behind Supercell's biggest franchise moments. Embedded with E&P in Los Angeles, you'll generate culture and audience insights that guide show partnerships, live experiences, and how our worlds appear beyond the game, supporting the long-term health of our franchises.

Benefits and Compensation

Salary range is $156,000 – $234,000, with an annual bonus, RSU equity, and 401k. We aim to provide compensation and benefits that support a positive work experience.

About Supercell

We are a game company based in Helsinki, Finland, with offices worldwide. Our mission is to create great games that many people play for years and remember forever, supported by autonomous, passionate teams.

Interested? Then apply here. We look forward to hearing from you.

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