Executive Director, CRM Product Strategy

Executive Director, Customer Relationship Management (CRM) Product Strategy

This position will be located in East Hanover, NJ. Novartis is on a mission to transform medicine and improve lives worldwide. As a global leader in healthcare, we leverage advanced technology and data to deliver patient-centric solutions, enhance customer engagement, and drive innovation. The Insights and Decision Science (IDS) team is dedicated to enabling improved decision making at Novartis by leveraging superior data to identify actionable insights that drive enhanced performance. The US CRM organization sits within IDS, and plays a crucial role in driving the transformation to a Customer 360 operating model.

Reporting into the VP, Head of CRM Product Management and Strategy, this role is crucial in setting the vision and driving transformation for CRM for the US commercial organization for Novartis US. The Executive Director, CRM Product Strategy is responsible for creating and driving a world-class product strategy practice within Novartis US CRM. This role sets the standard for the enterprise CRM product vision and strategic alignment, acting as a key partner to business and IT leadership. The ED, CRM drives vision creation and alignment, strategic prioritization, operational efficiencies, and innovative delivery strategies. Core responsibilities include building and leading a top-talent product strategy team, defining success metrics at the portfolio level (such as OKRs, adoption rates, business impact, and strategic value delivery), identifying opportunities to create, improve, and scale business processes using both traditional and agentic solutions, and overseeing resource allocation and investment decisions to balance innovation with operational needs. The role also requires deep collaboration across the organization to ensure cross-functional alignment and successful transformation.

Major Accountabilities :

• Define and execute a CRM product strategy and vision that aligns with Novartis business goals and serves as the primary point of contact for executive leadership on CRM strategy
• Build and lead a top-talent product strategy team.
• Define success metrics at the portfolio level : including OKRs, adoption rates, business impact, and strategic value delivery.
• Identify opportunities to create, improve, and scale business processes using traditional and agentic solutions.
• Oversee resource allocation and investment decisions, balancing innovation with operational needs.
• Establish and maintain strong working relationships with key internal stakeholders, including US Commercial business unit leaders, IT, Insights & Decision Science (IDS), and external partners such as CRM vendors and implementation consultants.
• Collaborate closely across the CRM team to ensure cross-functional alignment and optimization.
• Collaborate with program teams to ensure business process changes integrate with all aspects of transformation.
• Evangelize the CRM strategy and impact across the organization (e.g., stakeholder meetings, leadership forums, and Sales meetings).
• Maintain a deep understanding of the Life Sciences CRM landscape including Salesforce and Veeva, as well as best practices across different industries.
• Maintain a deep understanding of the US commercial strategy and secure support from relevant business entities and stakeholders.

Experience :

Novartis seeks an accomplished product strategy leader with experience and demonstrated success transforming CRM within commercial operations. Strong management, partnership, and intellectual maturity are needed. A comprehensive understanding of best practices in CRM and AI applications for pharmaceutical sales and marketing, and the dynamics of the global healthcare environment is crucial.

The pay range for this position at commencement of employment is expected to be between $204,400.00 and $379,600.00 a year; however, while salary ranges are effective from 1 / 1 / 25 through 12 / 31 / 25, fluctuations in the job market may necessitate adjustments to pay ranges during this period. Further, final pay determinations will depend on various factors, including, but not limited to geographical location, experience level, knowledge, skills and abilities. The total compensation package for this position may also include other elements, including a sign-on bonus, restricted stock units, and discretionary awards in addition to a full range of medical, financial, and / or other benefits (including 401(k) eligibility and various paid time off benefits, such as vacation, sick time, and parental leave), dependent on the position offered. Details of participation in these benefit plans will be provided if an employee receives an offer of employment. If hired, the employee will be in an "at-will position" and the Company reserves the right to modify base salary (as well as any other discretionary payment or compensation program) at any time, including for reasons related to individual performance, Company or individual department / team performance, and market factors.

The Novartis Group of Companies are Equal Opportunity Employers. We do not discriminate in recruitment, hiring, training, promotion or other employment practices for reasons of race, color, religion, sex, national origin, age, sexual orientation, gender identity or expression, marital or veteran status, disability, or any other legally protected status.

The Novartis Group of Companies are committed to working with and providing reasonable accommodation to individuals with disabilities. If, because of a medical condition or disability, you need a reasonable accommodation for any part of the application process, or to perform the essential functions of a position, please send an e-mail to us.reasonableaccommodations@novartis.com or call +1(877)395-2339 and let us know the nature of your request and your contact information. Please include the job requisition number in your message.

Salary Range $204,400.00 - $379,600.00

Skills Desired : Advertising Campaigns, Brand Awareness, Brand Management, Data Analytics, Digital Marketing, Email Marketing, Go-To-Market Strategy, Marketing Communications, Marketing Strategy, Market Research, Press Releases, Social Media, Strategic Marketing