Senior Product Manager (SEO / Web) - User Growth (San Jose) Job at Tik Tok in San

Responsibilities

Team Introduction : The User Growth (UG) team is responsible for the growth of ByteDance's international products, including TikTok. We help develop customized growth strategies for the products and utilize various marketing, product, and data analysis techniques to achieve business growth goals. The UG team maintains and optimizes a range of mature product growth strategies, such as paid advertising and organic user acquisition, and skillfully applies them to various businesses to drive growth. Additionally, when new growth opportunities are identified, we create new solutions to help businesses achieve breakthroughs. By joining the UG team, you will be responsible for the growth of products with billions of users and gain hands-on experience in cutting-edge growth practices. Responsibilities : - Own iteration and international growth strategy for the TikTok Web product, using organic search (SEO) as a primary growth channel. Scope includes page experience and design, information architecture, content distribution, KPI frameworks, and experimentation platforms for the full Web product lifecycle. - Partner directly with external search engine companies and other search-engine teams to validate advanced search strategies and technical guidance, and rapidly translate those findings into actionable product and engineering plans. - Design and implement end-to-end SEO programs - including standardized information architecture, structured data, traffic acquisition tactics, and client-side conversion funnels - and coordinate with Web and App product and engineering teams to operationalize them. - Lead full lifecycle product delivery from business analysis and roadmapping through solution design, requirement decomposition, development coordination, launch validation and continuous iteration. Mobilize cross-functional stakeholders (product, engineering, data, content and operations) to ensure timely, high-quality execution. - Localize and scale growth strategies for global markets : adapt information architecture, metadata, and distribution pathways to regional, linguistic and cultural differences while ensuring scalability, sustainability and regulatory compliance across multiple countries and languages.

Qualifications

Minimum Qualifications - 3+ years of product experience in internet or digital businesses (or equivalent career progression), with hands-on exposure to Web products, content distribution or user-growth initiatives. Prior involvement in SEO / search / recommendation projects is a strong plus. - End-to-end product mindset that connects business objectives to technical implementation. Able to deliver tightly-coupled solutions across page design, information architecture and engineering; treats SEO as a product lever within a broader product ecosystem. - Proven experience working directly with large third-party platforms or technical teams to align on requirements and integrate external rules or new technologies into product roadmaps. Preferred Qualifications : - Demonstrated ability to craft deep, multi-dimensional strategies in complex business contexts with a focus on long-term value and systematic growth; experience or strong motivation for cross-border and cross-cultural product rollout. - Excellent cross-team collaboration and project management skills, strong logical thinking and communication skills will be preferred.

Job Information

[For Pay Transparency]Compensation Description (Annually)

The base salary range for this position in the selected city is $149040 - $311600 annually.

Compensation may vary outside of this range depending on a number of factors, including a candidate's qualifications, skills, competencies and experience, and location. Base pay is one part of the Total Package that is provided to compensate and recognize employees for their work, and this role may be eligible for additional discretionary bonuses / incentives, and restricted stock units.

Benefits may vary depending on the nature of employment and the country work location. Employees have day one access to medical, dental, and vision insurance, a 401(k) savings plan with company match, paid parental leave, short-term and long-term disability coverage, life insurance, wellbeing benefits, among others. Employees also receive 10 paid holidays per year, 10 paid sick days per year and 17 days of Paid Personal Time (prorated upon hire with increasing accruals by tenure).

The Company reserves the right to modify or change these benefits programs at any time, with or without notice.

For Los Angeles County (unincorporated) Candidates :

Qualified applicants with arrest or conviction records will be considered for employment in accordance with all federal, state, and local laws including the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act. Our company believes that criminal history may have a direct, adverse and negative relationship on the following job duties, potentially resulting in the withdrawal of the conditional offer of employment :

• 1. Interacting and occasionally having unsupervised contact with internal / external clients and / or colleagues;

2. Appropriately handling and managing confidential information including proprietary and trade secret information and access to information technology systems; and

3. Exercising sound judgment.

About TikTok

TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and we also have offices in New York City, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.

Why Join Us

Inspiring creativity is at the core of TikTok's mission. Our innovative product is built to help people authentically express themselves, discover and connect - and our global, diverse teams make that possible. Together, we create value for our communities, inspire creativity and bring joy - a mission we work towards every day.

We strive to do great things with great people. We lead with curiosity, humility, and a desire to make impact in a rapidly growing tech company. Every challenge is an opportunity to learn and innovate as one team. We're resilient and embrace challenges as they come. By constantly iterating and fostering an "Always Day 1" mindset, we achieve meaningful breakthroughs for ourselves, our company, and our users. When we create and grow together, the possibilities are limitless. Join us.

Diversity & Inclusion

TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.

TikTok Accommodation

TikTok is committed to providing reasonable accommodations in our recruitment processes for candidates with disabilities, pregnancy, sincerely held religious beliefs or other reasons protected by applicable laws. If you need assistance or a reasonable accommodation, please reach out to us at

In Summary : The User Growth (UG) team is responsible for the growth of TikTok's international products, including TikTok . The UG team maintains and optimizes a range of mature product growth strategies, such as paid advertising and organic user acquisition, and skillfully applies them to various businesses to drive growth .

En Español : Introducción del Equipo de Responsabilidades : El equipo de Crecimiento del Usuario (UG) es responsable del crecimiento de los productos internacionales de ByteDance, incluido TikTok. Ayudamos a desarrollar estrategias de crecimiento personalizadas para los productos y utilizamos diversas técnicas de marketing, producto y análisis de datos para lograr objetivos de crecimento empresarial. - Diseñar e implementar programas de SEO de extremo a extremo, incluyendo arquitectura informática estandarizada, datos estructurados, tácticas de adquisición de tráfico y embudo de conversión en el lado del cliente, y coordinar con los equipos de productos y ingeniería Web y App para operationalizarlos. - Experiencia comprobada en trabajar directamente con grandes plataformas de terceros o equipos técnicos para alinear los requisitos e integrar reglas externas o nuevas tecnologías en las hoja de ruta del producto. Qualificaciones preferentes : - Capacidad demostrada para elaborar estrategias profundas y multidimensionales en contextos empresariales complejos, centrándose en el valor a largo plazo y el crecimiento sistemático; experiencia o una fuerte motivación para la implantación transfronteriza y intercultural de productos por parte de los empleados. Los empleados también reciben 10 vacaciones pagadas por año, 10 días de enfermedad pagados al año y 17 días de Tiempo Personal Pagado (prorated upon hiring with increasing accruals by tenure). La Compañía se reserva el derecho a modificar o cambiar estos programas de beneficios en cualquier momento, con o sin previo aviso. Para el Condado de Los Ángeles (no incorporada) Candidatos : los solicitantes calificados con antecedentes de arresto o condenación serán considerados para su empleo de acuerdo con todas las leyes federales, estatales y locales incluyendo la Ordenanza del Condado Fair Chance para Empleadores y la Ley Fair Chance de California. Nuestro producto innovador está construido para ayudar a las personas a expresarse auténticamente, descubrir y conectarse -y nuestros equipos globales y diversos lo hacen posible. Juntos creamos valor para nuestras comunidades, inspiramos la creatividad y traemos alegría, una misión que trabajamos todos los días. Nos esforzamos por hacer grandes cosas con grandes personas. Lideramos con curiosidad, humildad y un deseo de tener impacto en una empresa tecnológica en rápido crecimiento. Cada desafío es una oportunidad de aprender e innovar como un equipo. Somos resilientes y aceptamos los retos cuando vienen. Si necesita ayuda o un alojamiento razonable, póngase en contacto con nosotros.