Entry Level SEO Strategist Job at Vacasa in Franklin

About The Opportunity

Do you want to launch your career in SEO while working on one of the largest travel sites in North America?

Vacasa.com, a leading vacation rental marketplace with hundreds of millions in revenue, is seeking an Entry-Level SEO Strategist to join our high-performance team in Franklin, TN. This isn’t your typical corporate role—we operate with the speed and creativity of a startup, and we’re looking for someone who thrives in a fast-paced, agile environment.

You’ll work side-by-side with a successful entrepreneur and seasoned Internet marketing expert to refine and execute our SEO strategy. If you’re hungry to learn, comfortable getting into the weeds, and ready to make an impact on a massive brand, we want to hear from you.

What You’ll Do

As an SEO Strategist, you’ll support and grow our organic traffic footprint through hands-on tactical execution and process development. Responsibilities include :

• Prioritize SEO content initiatives using KOB (Keyword Opposition to Benefit) analysis
• Conduct keyword research using tools such as Ahrefs and Answer The Public
• Update and optimize existing content to improve rankings, traffic, and conversions
• Assist in content briefs and outlines that guide freelance writers and internal content teams
• Recruit and manage freelance writers through platforms like WriterAccess and Upwork
• Use industry-leading tools including Ahrefs, Google Search Console, Screaming Frog, and more
• Perform on-page audits and technical reviews, flagging and fixing issues related to crawlability, site structure, internal linking, and metadata
• Collaborate closely with content, design, and development teams to implement SEO best practices
• Track performance of SEO efforts using internal reports, Google Analytics, and SEO reporting tools
• Experiment with emerging SEO trends, AI-driven content tools, and growth hacks
• Document and refine SEO processes for scalability and repeatability

What We’re Looking For

We don’t expect you to know everything on day one. We’re looking for someone who is :

Work Environment

This is a hybrid role based in our Cool Springs (Franklin, TN) office, with a minimum of three in-person days per week. Occasional remote work is possible, but a strong in-person culture and collaboration requirement exists.

You’ll work directly under a senior leader who has built and scaled multiple digital businesses and will invest in your growth. This is a hands-on role where you'll learn advanced SEO frameworks, not just execute checklists.

What You’ll Get

A Day in the Life of an Entry-Level SEO Strategist at Vacasa.com

Below is a sample day to show you what working here might look like. Please be aware that every day in our fun and fast-paced environment is a little different and while representative it is not meant to be representative of every day.

9 : 00 am – 9 : 30 am

Morning Standup & Goal Alignment

Today you’ll be working from our Cool Springs office in Franklin, TN. The day kicks off with a 30-minute standup meeting with our distributed marketing team. During this sync, we’ll review traffic and revenue performance, align on weekly priorities, and discuss how each team member’s work ladders up to the broader growth goals of Vacasa.com.

9 : 30 am – 11 : 00 am

Traffic Drop Analysis & Content Recovery Planning

Using AHREFS, you’ll identify website pages that have experienced significant traffic drops over the past 6–12 months. Once these pages are identified, you’ll help craft a recovery strategy—outlining the user intent, updating titles and meta descriptions, improving internal linking, and creating content briefs. These plans will then be assigned to team members or freelance writers for execution.

11 : 00 am – 12 : 00 pm

Geo-Silo Content Strategy with Local Franchise Partner

You’ll collaborate directly with a senior marketing leader to design a localized content strategy (geo-silo) focused on a specific vacation market—like Cape Cod, Destin, or Big Bear Lake. This strategy will be rolled out to a local franchisee who brings on-the-ground expertise. Your work will help them attract more direct bookings and elevate guest experiences in their region.

12 : 00 pm – 12 : 30 pm

Lunch & Learn : Content Roundtable

Grab lunch with the local team in the office kitchen or one of Cool Springs’ nearby restaurants. We’ll casually chat through new content formats, brainstorm ways to better capture long-tail intent, and swap SEO tactics over tacos or salad.

12 : 30 pm – 2 : 00 pm

AHREFS Deep Dive : Uncovering Opportunities

Back at your desk, you’ll dive deeper into AHREFS to uncover content gaps and keyword cannibalization issues. You might :

2 : 00 pm – 4 : 00 pm

Google Search Console Technical SEO Sprint

You’ll shift into GSC to monitor and resolve indexing issues, page experience problems, and mobile usability errors. You might :

4 : 00 pm – 5 : 00 pm

Collaboration with Developers : SEO Fix Implementation

You’ll meet with our developer team to push forward technical updates—this could include canonical tag fixes, lazy-loading tweaks, schema implementation, or site architecture improvements. You’ll get hands-on experience translating SEO needs into dev tickets and QAing fixes after deployment.

5 : 00 pm – 5 : 30 pm

Franchisee Content Check-In

You’ll wrap the day with a short Zoom or phone call with one of our franchise partners who is rolling out your earlier geo-silo strategy. You'll check progress on implementation, answer any content-related questions, and provide guidance on what to prioritize next.

Vacasa is an equal opportunity employer committed to fostering a diverse and inclusive workplace. We do not discriminate against applicants based upon race, color, religion, sex (including pregnancy, gender identity, and sexual orientation), national origin, age, disability, genetic information, or other classes protected by applicable law. Veterans are encouraged.

Vacasa is committed to maintaining a safe and productive work environment. Possession, use, or being under the influence of alcohol or illegal drugs in the workplace is prohibited.

An offer of employment for this role will be contingent upon the successful completion of a background check.

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