Manager - Marketing Analytics

Manager - Marketing Analytics

The Manager - Marketing Analytics is a key member of the Marketing Operations team, responsible for driving a unified data strategy that supports marketing effectiveness and decision-making. This role collaborates closely with stakeholders to understand reporting needs, identify and assess data sources, and ensure data quality. A core responsibility includes compiling and maintaining comprehensive data dictionaries and formalizing data agreements with marketing teams-defining metric ownership and reporting standards. In addition to designing robust data architectures, the Manager - Marketing Analytics develops scalable data models and frameworks that deliver actionable insights.

Collaborate with Marketing leadership to define data strategy and architecture aligned with KPIs and performance analysis.

Develop and implement standardized data models and frameworks to ensure consistent reporting and data quality.

Compile and maintain data dictionaries and data agreements with marketing teams, including metric ownership and reporting protocols.

Identify and document data sources and integration rules to ensure data integrity and accuracy.

Design and oversee scalable data infrastructure to support reporting and analytics.

Utilize tools such as Power BI and Python to build and maintain dashboards and analytics environments.

Communicate data architecture strategies and insights across the Marketing organization to promote data literacy and alignment.

Behaviors and Competencies

Strategic Thinking : Can analyze complex situations, anticipate future trends, and align and integrate strategies across departments or functions.

Leadership : Can take ownership of complex team initiatives, collaborate with others in decision-making processes, and drive team performance.

Business Acumen : Can develop and execute business plans to drive growth and profitability.

Creativity : Can apply creativity to complex challenges, collaborate with others to foster creative thinking, and champion creative initiatives.

Communication : Can effectively communicate complex ideas and information to diverse audiences, facilitate effective communication between others, and mentor others in effective communication.

Analytical Thinking : Can use advanced analytical techniques to solve complex problems, draw insights, and communicate the solutions effectively.

Adaptability : Can lead others through change, help teams adapt to new directions, and create a culture open to change.

Collaboration : Can take ownership of team initiatives, foster a collaborative environment, and ensure that all team members feel valued and heard.

Customer-Centric Mindset : Can take ownership of customer-centric initiatives, ensuring products and services align with customer needs. Collaborates with cross-functional teams to integrate customer feedback into product development.

Results Orientation : Can set strategic goals for the organization and lead multiple teams to achieve these goals, demonstrating a strong orientation towards results.

Skill Level Requirements

Experience in utilizing current marketing channels and techniques to reach target audiences. - Expert

Experience in developing and executing strategies to generate interest and support the sales process. - Expert

Ability to examine and model data to support marketing decision-making. - Expert

Proficiency in utilizing Customer Relationship Management software for data-driven marketing. - Expert

Ability to effectively utilize applications like Teams, SharePoint, Word, Excel, and PowerPoint for marketing tasks. - Expert

Other Requirements

Bachelor's or Master's degree in a related field or equivalent work experience

3-5 years of experience in data analysis, business intelligence, and data governance

Experience with Power BI Service, Microsoft Fabric, and Marketo Measure preferred

Strong proficiency in SQL and data visualization tools (e.g., Tableau, Power BI)

Microsoft Certified : Power BI Data Analyst Associate

Ability to travel 20%

Preferred :

1+ years of management experience

Python experience preferred, especially for data processing and automation

Microsoft Certified : Azure Fundamentals

Microsoft Certified : Fabric Analytics Engineer Associate

The estimated annual pay range for this position is $90,000 - $126,000 which includes a base salary and bonus. The compensation for this position is dependent on job-related knowledge, skills, experience, and market location and, therefore, will vary from individual to individual. Benefits may include, but are not limited to, medical, vision, dental, 401K, and flexible spending.

Equal Employment Opportunity - M / F / Disability / Protected Veteran Status