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Campaign Manager, Product Storytelling

Campaign Manager, Product Storytelling

NotionNew York, NY, US
1 day ago
Job type
  • Full-time
Job description

Campaign Manager, Product Storytelling

Notion's Integrated Marketing team connects our brand story to the worldensuring that every campaign, launch, and experience builds on global awareness of Notion as the intelligent, AI-connected workspace for modern work. We're looking for an experienced, creative, and rigorous campaign expert who excels at bringing clarity to complex challengesand can help our team reach exceptional outcomes.

The Campaign Manager, Product Storytelling brings Notion's product capabilities and customer stories to life through targeted, insight-driven campaigns. This role is responsible for developing and executing integrated marketing programs that connect Notion's core features to the needs and aspirations of our customersfrom individuals to global enterprises. Reporting to the Campaign Lead, you'll work closely with Product Marketing, Growth Marketing, Demand Generation, and Creative to transform feature launches, product education, and customer insights into powerful, scalable marketing moments that build understanding, drive activation, and reinforce Notion's position as the connected workspace for everything.

Responsibilities include :

  • Partner with Product Marketing to develop campaign strategies that translate product value into meaningful narratives for key audiences
  • Lead cross-functional campaign execution for feature-led and problem-solution programs, from concept to delivery
  • Collaborate with Creative, Growth Marketing, and Demand Generation to define the right mix of content, media, and channels to reach each segment effectively
  • Integrate brand and performance media buying from planning through delivery and reporting
  • Support tentpole launch moments, helping define go-to-market approaches for new features or product enhancements that can go a layer deeper in problem-solution campaigns
  • Manage campaign briefs, creative deliverables, and timelinesensuring clarity, accountability, and alignment across stakeholders
  • Define and track KPIs for each campaign, analyzing and sharing results and applying insights to optimize future programs
  • Ensure all campaigns maintain a cohesive Notion voice and brand expression, while adapting to audience needs and regional contexts

Skills you'll need to bring :

  • 8+ years of experience in integrated or product marketing, preferably in SaaS or tech, with proven success leading complex projects to fruition
  • Speed : You bias towards action and operate with ambition, creating processes that help cross-functional teams do the same
  • GTM expert : You have strong understanding of and passion for go-to-market planning, messaging, and storytelling for product-driven campaigns
  • Collaborative : People on the projects you lead become the best versions of themselves by working with you, across product, creative, and data teams
  • Skilled executor : You're able to operate at all altitudes within an organization, with experience developing narratives that connect technical features to user problems and business outcomes
  • Order agent : Strong organizational and project management skills, with the ability to balance multiple workstreams and deadlines while turning ambiguity into clarity
  • Analytical and curious : You care deeply about measuring performance and iterating for improvement
  • Nice to haves :

  • Experience with lifecycle or CRM marketing
  • Familiarity with hybrid audience targeting
  • Experience supporting global and / or regionalized campaigns
  • Experience using Notionboth personally and professionally
  • Notion is proud to be an equal opportunity employer. We do not discriminate in hiring or any employment decision based on race, color, religion, national origin, age, sex (including pregnancy, childbirth, or related medical conditions), marital status, ancestry, physical or mental disability, genetic information, veteran status, gender identity or expression, sexual orientation, or other applicable legally protected characteristic. Notion considers qualified applicants with criminal histories, consistent with applicable federal, state and local law. Notion is also committed to providing reasonable accommodations for qualified individuals with disabilities and disabled veterans in our job application procedures.

    Notion is committed to providing highly competitive cash compensation, equity, and benefits. The compensation offered for this role will be based on multiple factors such as location, the role's scope and complexity, and the candidate's experience and expertise, and may vary from the range provided below. For roles based in San Francisco or New York City, the estimated base salary range for this role is $150,000- $190,000 per year.

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