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Senior Patient Marketing Manager, US Kidney - Pove

MediabistroWorkFromHome, MA, United States

9 days ago

Job type

Full-time

Job description

Job Description

Vertex is seeking a strategic and collaborative marketing professional to join our US Kidney Business Unit to support our aspirations of bringing Povetacicept to patients, a Phase 3 investigational therapy that has the potential to transform lives across multiple serious diseases.The

Senior Marketing Manager, US Kidney - Pove

will lead the strategic execution for the HCP marketing team alongside The US Kidney marketing team, which is preparing for potential commercialization of an investigational therapeutic being studied for the treatment of Immunoglobulin A nephropathy (IgAN) and other B cell-mediated diseases. This role will be pivotal in shaping and delivering impactful patient engagement strategies that support launch readiness, and drive awareness to Vertex’s innovative treatment. The ideal candidate will bring deep experience in launch planning, patient-centric marketing, and cross-functional collaboration, with a passion for improving outcomes in the kidney disease space.This role reports to the Senior Director, Head of Pove Marketing for the US Kidney Business Unit and is based in Boston, MA.Responsibilities

Support the development and execution of patient marketing strategies, including patient education tools, digital assets, and community engagement campaigns. to support the launch of a new kidney disease therapy.

Translate patient insights into compelling, compliant messaging and resources that resonate with diverse patient populations.

Develops and updates marketing materials which are aligned with marketing strategy and business objectives (including branded websites, interactive visual aids, sales brochures, etc.)

Analyzes complex digital and print material usage metrics for performance reporting and assessing needs for future updates across brands

Manages agency partners to ensure budget is not exceeded and timely deliverables are executed

Represent patient marketing in brand planning, launch excellence, and lifecycle management discussions.

Ensure consistency of messaging across channels and touchpoints, tailoring communications to patient needs and cultural considerations.

Collaborates with brand leaders to ensure metrics are in place to measure the impact of tactics in field

Drives assets through internal Communications Review Committee process

Collaborate cross-functionally with the field, HCP Marketing, and disease education counterpartsRequired Knowledge / Skills

Ability to understand all elements of brand strategy and role in executing that strategy

Broad understanding of regulatory rules and regulations with direct experience with communications review committee for review of tactics

Exhibits ownership and broad accountability for projects and internal assignments; understand when it is appropriate to flag issues to management

Ability to understand insights and the implications, and apply those insights to tactics, business problems, and opportunities

Experience in pharmaceutical marketing, or closely related field(s) (e.g., pharmaceutical sales, ad agency, etc.)

Proficient in launch planning, patient engagement strategy, and promotional initiatives.

Strong understanding of the kidney disease landscape, including patient needs, treatment pathways, and advocacy dynamics.Required Education and Experience

Bachelor’s degree required; advanced degree (MBA, MPH, PharmD, or similar) preferred.

Typically requires 6+ years marketing, consulting or agency experience in healthcare / biopharmaceuticals and demonstrated supervisory / management experience, or an equivalent combination of experience and education

Additional preferred experiences : + Specialty product launch experience + Work within highly competitive markets + Kidney experience#LI-KW1

Pay Range :

$138,400 - $207,600

Disclosure Statement :

The range provided is based on what we believe is a reasonable estimate for the base salary pay range for this job at the time of posting. This role is eligible for an annual bonus and annual equity awards. Some roles may also be eligible for overtime pay, in accordance with federal and state requirements. Actual base salary pay will be based on a number of factors, including skills, competencies, experience, and other job-related factors permitted by law.At Vertex, our Total Rewards offerings also include inclusive market-leading benefits to meet our employees wherever they are in their career, financial, family and wellbeing journey while providing flexibility and resources to support their growth and aspirations. From medical, dental and vision benefits to generous paid time off (including a week-long company shutdown in the Summer and the Winter), educational assistance programs including student loan repayment, a generous commuting subsidy, matching charitable donations, 401(k) and so much more.

Flex Designation :

Hybrid-Eligible Or On-Site Eligible

Flex Eligibility Status :

In this Hybrid-Eligible role, you can choose to be designated as : 1.

Hybrid

: work remotely up to two days per week;

or select

On-Site

: work five days per week on-site with ad hoc flexibility.Note : The Flex status for this position is subject to Vertex’s Policy on Flex @ Vertex Program and may be changed at any time.

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Marketing Manager Us • WorkFromHome, MA, United States

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