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Account Manager - Digital Media
Account Manager - Digital MediaNew Jersey Staffing • Trenton, NJ, US
Account Manager - Digital Media

Account Manager - Digital Media

New Jersey Staffing • Trenton, NJ, US
2 days ago
Job type
  • Full-time
Job description

Account Manager

Sharecare is the leading digital health company that helps people by providing them with a comprehensive and personalized health profile, where they can dynamically and easily connect to the information, evidence-based programs and health professionals they need to live their healthiest, happiest and most productive life. Our comprehensive and data-driven virtual health platform is designed to help people, providers, employers, health plans, government organizations, and communities optimize individual and population-wide well-being by driving positive behavior change. Driven by our philosophy that we are all together better, at Sharecare, we are committed to supporting each individual through the lens of their personal health and making high-quality care more accessible and affordable for everyone.

Working in tandem with the Strategic Sales Director in the Lifesciences division, the Account Manager is a critical client facing team member who drives client satisfaction and revenue through seamless delivery of service across multiple platforms and products (including email, lead generation, digital display, digital video and integrated programs). By developing a deep understanding of DTC and HCP clients' ROI / CPA, audience goals, marketing strategy and demographics, the Account Manager helps clients and Sales partners develop, execute, optimize and up-sell digital campaigns across integrated programs.

Essential Functions

The individual that will succeed in this role will have experience driving client engagement, on-boarding new customers and agencies, leading campaign strategy, and ensuring that clients achieve optimal results against their goals by improving KPIs through a variety of mechanisms. Strong time management, organization, presentations skills, cross-group collaboration, and thought leadership skills are all critical.

  • Clear, concise communication to internal teammates and clients / agencies
  • Lead cross-functional teams in support of client goals, including delivery, operations, media, CX and content
  • Balance client needs with Sharecare's goals while maintaining a positive consumer experience
  • Proactive management of client program performance to maximize profitability while achieving high quality results for client and Sharecare
  • Provide resolution of customer issues and manage / escalate concerns as appropriate
  • Collaborate on pre-sale proposals and campaign strategies using deep understanding of client requirements combined with in-depth knowledge of products available
  • Utilize and translate data analytics throughout the sales process (Pre-sale, optimization, up-sell, analysis, and post campaign reporting)
  • Provide post sales implementation quarterbacking and support in conjunction with Operations team.
  • Establish regular status meeting with clients, prepare and present program performance reports
  • Monitor campaign delivery and performance to make proactive recommendations to improve results
  • Receive and assimilate client / agency feedback into updated or revised execution strategies
  • Drive performance improvement initiatives based on measurement provided by third-party sources, e.g. Crossix, IQVIA, Comscore Symphony, etc.
  • Assist accounts receivable with monthly billing to ensure accurate client invoicing
  • Provide industry insights and use established tools to highlight significant trends
  • Contribute towards successful contract renewal and account growth by driving performance and client satisfaction

Qualifications

BA / BS degree from an accredited college / university

Minimum 3-year experience in client service of digital advertising campaigns (pharmaceutical and / or healthcare experience preferred)

Ability to make timely decisions in an ambiguous, fast-paced atmosphere using a solution-based mindset

Strong communication skills with the ability to present to team and cross group members complex business subjects in understandable terms.

Proficiency using Salesforce, MS Office, MS Power Point, and Excel on a daily basis

Strong analytical skill set and ability to effectively use data for strategy

Infectious passion for teamwork, client service, digital advertising and reaching business results

Ability to travel to attend client meetings, conferences, seminars and industry events.

Sharecare and its subsidiaries are Equal Opportunity Employers and E-Verify users. Qualified applicants will receive consideration for employment without regard to race, color, sex, national origin, sexual orientation, gender identity, religion, age, equal pay, disability, genetic information, protected veteran status, or other status protected under applicable law. Sharecare is an Equal Opportunity Employer and doesn't discriminate on the basis of race, color, sex, national origin, sexual orientation, gender identity, religion, age, disability, genetic information, protected veteran status,or other non-merit factor.

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Digital Account Manager • Trenton, NJ, US

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