Sr. Digital Marketing Specialist

Overview

CardWorks (operating through its subsidiaries Merrick Bank, CardWorks Servicing and Carson Smithfield) is a people-centric organization dedicated to the development and wellbeing of our employees. As a compliance-focused, data-driven organization, we empower our people to grow their skills and explore new challenges across the business. If you're ready to contribute in new ways by driving results and reaching new heights, we encourage you to apply today.

We are seeking a results-driven Email Marketing Senior Specialist to join our marketing team and drive customer engagement through strategic email campaigns. The ideal candidate will have hands-on experience with Salesforce Marketing Cloud and email optimization tools, with a strong preference for candidates who have worked in the financial services industry. Location : South Jordan, UT.

Key Responsibilities

Design, build, and execute email marketing campaigns using Salesforce Marketing Cloud, including automation workflows, triggered campaigns, and customer journey mapping. Develop and maintain email templates and dynamic content to support various marketing initiatives across different customer segments.

Collaborate with cross-functional teams to create compelling email content that aligns with brand guidelines and regulatory requirements. Monitor and analyze campaign performance metrics to provide actionable insights and recommendations.

Manage email database segmentation and list hygiene to maintain high deliverability rates and compliance with industry regulations.

Requirements

Bachelor's degree in Marketing, Communications, or related field

5+ years of experience in email marketing with demonstrated success in campaign management

Advanced proficiency in Salesforce Marketing Cloud, including Journey Builder, Email Studio, and Automation Studio

Experience with Litmus or similar email testing and optimization platforms

Strong analytical skills with experience in email performance reporting and data analysis

Knowledge of HTML / CSS for email template customization

Understanding of email deliverability best practices and anti-spam regulation

Preferred Qualifications

Previous experience in financial services, banking, insurance, or fintech industries

Knowledge of financial services regulations and compliance requirements

Familiarity with CRM integration and data management platforms

Experience with advanced segmentation and personalization strategies

Our Employee Value Proposition

Competitive Pay, including a Bonus Target or Variable Pay Incentive Program

Benefits Package - Medical, Dental, and Vision (plus much more)

401(k) Plan with Company Match

Short- & Long-Term Disability

Wellness Programs

Group Life and AD&D Insurance

Paid Vacation, Sick Days and bank Holidays

Employee Engagement Activities including Employee Appreciation Day, DEI Employee Resource Groups, Corporate Social Responsibility, Service Recognition

We offer a total rewards package comprised of a competitive base rate of pay, variable pay incentive programs based on the role, and a comprehensive benefit suite. Offered rates of pay are determined based on job-related knowledge, relevant experience, skills, certifications, and geographic location.

We are an equal opportunity employer, and we evaluate qualified applicants without regard to race, color, religion, sex, national origin, disability, veteran status or any other legally protected characteristic. We will conduct a thorough background check for all hires in compliance with applicable law.

Location : South Jordan, UT

#J-18808-Ljbffr