Brand Marketing Director, Lifestyle - Saucony

Overview

Brand Marketing Director, Lifestyle - Saucony. Join to apply for the Brand Marketing Director, Lifestyle - Saucony role at Saucony.

At Saucony, we exist for runners. Runners inspire us, bring us new ideas, force us to be better. They drive our design and engineering. They keep us competitive. They keep us hungry. They keep us honest. Whether it’s in a conference room or out on a lunchtime run, we’re constantly talking about and arguing about our sport, runners and the products that fuel them. We love our products and we run in everything we make. This focus and passion fuels us as we strive to create the best running shoes and apparel on the planet. We leave work each day knowing we’ve done everything to make runners’ lives just a little bit better.

Current employees, please apply in Workday.

Responsibilities

Responsible for directing the marketing of the lifestyle category, which includes developing and implementing brand strategies based on sound analytics and insights that drives growth for brand.

Leads the development of insight driven, best-in-class, full-funnel integrated consumer marketing programs (from brief to post launch analysis) with internal and external agency partners for. Partner with and lead internal and external cross-functional teams to develop and execute program to deliver against brand goals

Able to analyze and optimize performance of marketing plans by using data to identify key insights that can help drive decision better actions, decision making and continuous improvement.

Partner closely with global cross-functional teams including product, media, PR, and account to ensure plans reach key consumers, meet brand goals and are creatively consistent

Manage a team of junior marketers, leading them in building effective plans, investing time in coaching and developing their marketing competencies.

Maintain in-depth understanding of the consumer, category, competition, and trends and transform into insights and opportunities to grow the brand. Partners with consumer insights team to identify category trends and consumer unmet needs, and build and action learning plans from idea to opportunity sizing through consumer validation

Manages the development of seasonal category sell-in and sell-thru materials for global product marketing stories.

Responsible for managing calendar, timelines & budget; Determines seasonal cadence and structure of regional marketing share outs.

Performs duties consistent with the Company’s AAP / EEO goals and policies.

Performs other duties as required / assigned by manager.

Qualifications

Bachelor’s degree or equivalent experience required.

8+ years of marketing experience, deep understanding of brand building and passion for developing and implementing customer-obsessed, insights-driven integrated marketing campaigns

Demonstrates entrepreneurial spirit and growth mindset

Strong understanding of consumer behavior and trends; experience within sporting goods, footwear and lifestyle a plus

Strong leadership skills with the ability to collaborate and influence effectively across cross-functional teams

Ability to operate independently and operates with equal parts imagination and execution

Brings a strong team mentality approach to their work and comfortable driving and influencing change.

Strong analytical skills with the ability to leverage data, clearly communicating findings and implications to drive action

Proven ability to transform a strategy and vision into actionable integrated marketing plans in a rapidly changing, fast-paced organization

Strong written communication skills and demonstrated comfort level with public speaking.

Solid understanding of global markets

Able to multi-task and prioritize projects.

Working Conditions

Normal office environment. Travel may be required. Wolverine Worldwide has a flexible, hybrid work schedule, with three days in office and two days remote. The above statements are intended to describe the general nature and level of work being performed and are not intended to be an exhaustive list of all responsibilities, duties and skills which may be required.

Wolverine Worldwide, Inc. is committed to creating a company that is as diverse as our consumers. We value the differences in one another and believe our differences make us stronger. Our diverse and inclusive corporate culture starts with the recruitment process. We are committed to being an equal opportunity employer. We aim to create equal opportunities for our associates, customers, and suppliers regardless of race, color, religion, sex, national origin, age, disability, sexual orientation, gender identity, or any other legally protected characteristic.

Job Details

Seniority level : Director

Employment type : Full-time

Job function : Marketing and Sales

Industries : Sporting Goods Manufacturing

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