Integrated Marketing Communications Lead
Hybrid - 3 days / week onsite in NYC
Seeking a hands-on marketing leader to own social, influencer, and communications strategy for an early-stage tech and wellness venture. This individual will shape and manage the brand voice across channels, build community, and drive awareness through both organic and paid campaigns.
Key Responsibilities :
- Develop and manage social media strategy and content calendar across Instagram, TikTok, LinkedIn, YouTube, and more
- Create and publish engaging content in partnership with internal teams and content creators
- Build and manage an influencer program spanning micro to macro partners
- Support PR strategy and execution to drive earned media and increase brand visibility
- Monitor and engage with online community; respond to messages, comments, and trends in real-time
- Stay current on wellness and social trends, tools, and platform changes
- Collaborate cross-functionally with commercial team and external agencies
Requirements :
4+ years of experience in social media and influencer marketing, ideally in wellness, tech, luxury, or retailStrong writing skills and ability to craft a polished brand voiceProven ability to grow communities, drive engagement, and support brand growthFamiliarity with social platforms, analytics tools, and content creation softwareExperience in start-ups or fast-growing environments a plusPositive, proactive mindset and ability to work independentlyBachelor's degree requiredThis role is best suited for someone with a data-driven mindset and a proven track record of delivering strong social media KPIs that demonstrate measurable impact.