Director of Sales & Marketing

Director of Sales & Marketing

The Director of Sales & Marketing is a key member of the Executive Committee, responsible for driving top-line revenue growth across all market segments for Hawks Cay Resort. This role leads sales, marketing, reservations, and revenue strategy to position the resort as the premier luxury destination in the Florida Keys. The DOSM will champion brand excellence, deliver profitable business mix, and build innovative campaigns that elevate national and international recognition of the resort.

Key Responsibilities

Sales Leadership & Revenue Generation

• Develop and execute annual sales & marketing strategy aligned with resort financial objectives
• Lead proactive sales efforts in key segments
• Identify new business opportunities and strategic partnerships
• Lead account management, contracting, rate negotiations, and market presence
• Oversee reservations performance and conversion optimization
• Maintain strong competitive intelligence and adjust strategy accordingly

Marketing, Brand & Communications

Revenue Strategy & Forecasting

Leadership & Talent Development

Qualifications