Lake Trust Credit Union is hiring : Marketing Strategist in Brighton

Marketing Strategist

More Than A Job!

Why do you work each day? To us, our jobs are not just something we do to make a living, it's a way to live. We work to support our members; whether celebrating moments of joy, finding a solution to an obstacle, or offering encouragement through a time of struggle. The worth of our work isn't measured in dollars and cents, it's seen in our communities and felt by the people who believe in us.

Benefits Include :

• Financial wellbeing services
• 401(K) matching with up to 5% match
• Reduced health insurance
• Employee wellbeing services
• DE&I initiatives
• Work-life integration

What You'll Do

Marketing Strategists at Lake Trust are responsible for partnering closely with their assigned internal business units to understand and identify goals, objectives, opportunities, and challenges ... then applying this knowledge to develop appropriate product, pricing, marketing and communications strategies and tactics aligned with Lake Trust's overall business objectives. Marketing Strategists will cultivate a deep understanding of relevant member, market, industry, and competitive trends, and will partner closely with internal groups such as Business Intelligence to identify specific consumer, business and / or market segments to target. Each strategist will create marketing plans / briefs and collaborate in setting integrated marketing and communications strategy. These key team members will use their knowledge and experience in marketing, communications, brand building and media trends to formulate impactful strategies for Lake Trust and the business units they support. Each strategist is responsible for the vision and oversight of appropriate research, advertising, marketing, email, internal + external website content strategy, social media, and media purchases ... and more.

The Lake Trust Marketing & Brand Management team is driven to maximize the credit union's growth and brand equity; and to further its relationship with its members and communities. Each Lake Trust Marketing Strategist will have an understanding of these organizational and department objectives and use their powers of thoughtfulness and creativity to best align Lake Trust's marketing and communications programs to these goals.

What You'll Bring

What You'll Get