Marketing Manager

Job Description

Job Description

Marketing Manager

EZ Baths is one of the fastest growing brands in the acrylic bath remodeling industry and we are looking for quality people to join our winning team.  Our goal is simple, to beautify bathrooms across the southeast by manufacturing and installing attractive, durable and low maintenance bath remodeling fixtures. Thereby enriching the lives of those we touch.

EZ Baths is seeking to hire an experienced Marketing Manager to join our team. The Marketing Manager will effectively plan, develop and implement the marketing, advertising, canvassing, lead generation, and promotional activities of the organization and its brand.

Essential Duties and Responsibilities

This list of duties and responsibilities is not all inclusive and may be expanded to include other duties and responsibilities as management may deem necessary from time to time.

• Establish a system of reports and communications for all information from the marketing team to the call center and sales team for solid communication and feedback.
• Develop and implement B2C lead generation programs with targets, measures, and objectives.
• Plan and oversee the organization's advertising and promotional activities including print, internet, shows / events, direct mail, TV and other sources.
• Coordinate the production of a wide range of marketing communications.
• Manage Canvassing and Lead Generation teams (Recruit, Hire, Train, Assign, Oversee).
• Guide the day-to-day activities of marketing department employees and identify and manage outsourced vendors.
• Oversee copywriting, design, layout, production and the implementation of all marketing materials.
• Provide the planning and leadership to the Marketing Department by ensuring that the appropriate structures, systems, competencies and values are developed in order to meet and exceed the goals of the marketing plan.
• Actively participate in a weekly Staff Meeting in Baton Rouge.
• Oversee the implementation of the marketing strategy - including campaigns, events, digital marketing, and PR.

Specific Responsibilities of the Job

Education and / or Experience

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