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VP, Digital Experience
VP, Digital ExperienceCAVA • Baltimore, MD, United States
VP, Digital Experience

VP, Digital Experience

CAVA • Baltimore, MD, United States
30+ days ago
Job type
  • Full-time
  • Part-time
Job description

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This range is provided by CAVA. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.

At CAVA we make it deliciously simple to eat well and feel good every day. We are guided by a Mediterranean heritage that’s been perfecting how to eat and live for four thousand years. We prioritize authenticity, curiosity and the pursuit of excellence in everything we do. We are working towards something big , together.

We foster a culture built on five core values :

  • Generosity First, Always : We lead with kindness. Our best work happens when we act in service of others.
  • Constant Curiosity : We are eager to learn, grow, and explore beyond the obvious.
  • Act with Agility : We welcome change; it’s the only constant. We embrace, adjust, adapt.
  • Passion for Positivity : We greet each day with warmth and possibility.
  • Collective Ambition : We have high aspirations that are achieved when we work together with a shared purpose.

VP, Digital Experience

As Vice President, Digital Experience at CAVA, you'll be at the forefront of defining and executing our entire digital journey. Reporting to the Chief Experience Officer, you'll be the visionary leader overseeing our UX Design and Content Strategy teams. Your core responsibility will be to shape how guests interact with the CAVA brand across all digital channels, including our mobile app, web, in-store platforms, and through personalized engagement.

Your mission is clear : elevate CAVA's digital experience into a powerful, long-term competitive advantage. You'll achieve this by creating thoughtful, scalable, and guest-obsessed digital experiences that deepen loyalty and drive significant business growth. This is a critical enterprise leadership role, blending digital strategy, design excellence, and content innovation to power the future of the CAVA guest experience.

Success at CAVA :

At CAVA, a Vice President shapes functional direction and leads major strategic decisions. We look for leaders who think big, guide transformation and cultivate high-performing, inclusive teams that drive sustained growth across the business.

What You’ll Do :

  • Define and drive the holistic digital design vision for CAVA across mobile app, web, and emerging guest-facing digital channels.
  • Translate CAVA’s brand strategy, values, and hospitality into intuitive, scalable, and emotionally resonant digital experiences.
  • Develop and continuously refine the enterprise-wide digital roadmap, balancing short-term wins with long-term innovation.
  • Champion a guest-first mindset across all initiatives, ensuring consistency, accessibility, and usability across the entire digital ecosystem.
  • Explore and integrate emerging technologies (AI, personalization engines, conversational interfaces, etc.) to advance the guest experience.
  • Establish clear team goals, ownership structures, and career paths to support both performance and growth.
  • Build rituals, practices, and standards that elevate design and product quality while accelerating decision-making.
  • Partner with the Chief Experience Officer and senior peers to shape broader Experience and Technology organizational strategy.
  • Serve as a visible champion for design and product excellence across the company, mentoring both direct and indirect team members.
  • Collaborate closely with Engineering, Marketing, Culinary, Operations, Strategy, and Analytics to align digital experience development with business goals and operational realities.
  • Guide the evolution and governance of CAVA’s digital design system and style guide to ensure scalability, consistency, and speed to market.
  • Partner on major cross-functional initiatives such as loyalty, personalization, mobile ordering, and in-store digital enhancements.
  • Champion data-informed, segmented experiences that drive digital engagement, conversion, frequency, and lifetime value.
  • Own and report on key performance metrics including adoption, retention, satisfaction, digital revenue, and experience health.
  • Build and nurture relationships with external platforms, vendors, and technology partners to accelerate capability development.
  • Keep a pulse on restaurant, retail, and consumer tech trends — bringing competitive insights, innovation, and experimentation into CAVA’s digital experience strategy.
  • Represent CAVA’s digital vision externally at industry events, thought leadership forums, or in partnership conversations.
  • The Qualifications :

  • 10+ years of progressive experience in digital experience, UX design, or experience strategy, with at least 5 years in a senior leadership role.
  • Proven track record of building and scaling guest-facing digital experieneces in fast-paced, high-growth environments (restaurant, retail, e-commerce, or hospitality preferred).
  • Experience leading multidisciplinary teams across Content and Design, with demonstrated success in driving cross-functional execution and digital innovation.
  • Bachelor’s degree required; advanced degree (MBA or MS in HCI, Design, or related field) preferred
  • Expert in digital product strategy, lifecycle management, and platform innovation across web, app, and kiosk
  • Skilled at turning brand vision and guest insights into scalable, elegant digital experiences
  • Balances guest value, tech feasibility, and business outcomes with understanding product instincts
  • Future-focused thinker with a sharp eye on industry trends and guest-first strategy
  • Proven leader in building and scaling high-performing Digital Experience and UX teams
  • Strong coach and mentor who fosters ownership, curiosity, and accountability
  • Inclusive leader who cultivates collaborative, psychologically safe environments
  • Experienced in org design, hiring, and team operations to support rapid growth
  • Physical Requirements :

  • Ability to maintain stationary position to be able to operate a computer and other office equipment
  • Must be able to identify, analyze and assess details
  • For certain positions, must be able to occasionally move or transport items up to 50 pounds
  • Ability to communicate with others and exchange information accurately and effectively
  • Constantly positions self and move about to support ordinary restaurant or food production support or office operations, as applicable
  • Ability to work in a constant state of alertness and in a safe manner
  • What we offer :

  • Competitive salary, plus bonus and long-term incentives
  • Early Wage Access!
  • Unlimited PTO, paid parental leave, plus paid opportunities to give back to the community
  • 401k enrollment with CAVA contribution
  • Company-paid STD, LTD, Life and AD&D coverage for salaried positions
  • Free CAVA food
  • Casual work environment
  • The opportunity to be on the ground floor of a rapidly growing brand
  • All exempt and non exempt employees are eligible for benefits. Benefits are effective the 1st of the month following 30 days of service and you have until the day before the effective date to enroll. A new hire can enroll in our benefit program by selecting a link that is emailed directly to the new hire at their personal email address once hired.
  • Please note that visa sponsorship is not available.
  • The posting range is an all cash range.
  • Indicates qualifying eligible positions only
  • This job description is not intended to be a comprehensive list of all the duties and responsibilities of the position, and such duties and responsibilities may change without notice.

    CAVA – Joining “A culture, not a concept”

    As an equal opportunity employer, CAVA considers applicants for all positions without regard to race, color, sex, religion, national origin, disability, age, height, weight, marital status, sexual orientation, familial status, genetic information or any other characteristic or protected classes as defined by federal, state, or local law.

    California applicants : Please visit our Notice at Collection and Privacy Policy to learn about our information practices in the job application and employment context.

    Seniority level

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    Restaurants

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