Media Buyer, Google Job at Launch Potato in Concord

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Launch Potato is a profitable digital media company that reaches over 30M+ monthly visitors through brands such as FinanceBuzz, All About Cookies, and OnlyInYourState. As the Discovery and Conversion Company, our mission is to connect consumers with the world’s leading brands through data‑driven content and technology. Headquartered in South Florida with a remote‑first team spanning over 15 countries, we’ve built a high‑growth, high‑performance culture where speed, ownership, and measurable impact drive success.

Key Responsibilities

• Own campaign performance end‑to‑end for Google Ads campaigns (Search, Display, Demand Gen, Performance Max).
• Source and manage creative like a performance marketer; write ad copy, partner on creative development, and maintain an organized asset library that fuels rapid testing and iteration.
• Plan, launch, and optimize with precision. Design campaigns with thoughtful strategy and measurable objectives, owning targeting, bidding, and creative experimentation to push boundaries and unlock new growth.
• Continuously monitor campaign health and aggressively optimize to drive higher CTR, reduce CPA, and maximize ROAS. Every optimization is owned, tracked, and measured against business outcomes.
• Document all tests and campaign changes in a structured log, sharing wins and learnings to raise the bar for both the Paid Media team and broader stakeholders.
• Collaborate with intensity. Work closely with business leads, account managers, and yield partners to surface headwinds / tailwinds, provide crisp performance updates, and drive alignment on priorities.
• Leverage competitive research and intelligence tools to map the vertical landscape, uncover new opportunities, and lead the charge into unexplored areas of growth.
• Serve as the internal subject matter authority on Google Ads strategy, owning the full campaign lifecycle while relentlessly seeking ways to scale spend efficiently and protect margins.

Qualifications

Competencies

Compensation

Base salary : $75,000 to $90,000 per year. In addition, the compensation package includes profit‑sharing bonus and competitive benefits.

We are proud to be an Equal Employment Opportunity company. We value diversity, equity, and inclusion.

We do not discriminate based on race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics.

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