Marketing Manager, Loyalty

Overview

This is a unique opportunity for a dynamic and driven candidate with an interest in retail marketing to join a fast-paced, industry-leading marketing organization in the automotive aftermarket industry. The Loyalty Marketing Manager position is on the AutoZone Loyalty and Direct Marketing team and will oversee AutoZone Rewards program with a primary goal to drive customer loyalty and increase lifetime value. This candidate will develop and implement loyalty program strategy and planning, marketing, analytics and operations to over 6,000 U.S. stores and AutoZone.com.

Responsibilities

• Develop and implement strategies and processes to deliver results for overall loyalty business objectives : customer acquisition and retention, program cost management, increased sales and customer engagement, and consumer insights / understanding.
• Lead efforts across Marketing, Creative, Operations, E-Commerce, Merchandising, IT, and partner with external vendors to support the loyalty program and achieve the program's goals.
• Refine loyalty program design with various construct tests, external research, internal requirements, and market-specific needs.
• Refine consumer experience (online & in-store) including enrollment experience; reward and redemption rules; added benefits; etc.
• Drive loyalty program enrollment and engagement via multichannel marketing.
• Build multichannel loyalty communications strategy in partnership with Marketing, Creative, Operations, E-Commerce, Merchandising, IT, and third-party vendors to drive program engagement.
• Work with analyst teams to manage and understand the success of the program.
• Assess loyalty program success vs goals, track loyalty program KPIs, and identify opportunities for deeper analyses.
• Manage loyalty communication and operations with internal partners and external vendors.
• Manage program performance and customer activity reporting including customer segmentation, program level impact (return on investment and profitability), customer demographics, and benefits usage recommending relevant adjustments to the program.

Qualifications

Supervisory Requirements

This position has one to three direct reports; may manage additional contingent or vendor staff

Preferred Requirements

You'll Go The Extra Mile If You Have

About Us

Since opening our first store in 1979, AutoZone has grown into a leading retailer and distributor of automotive parts and accessories across the Americas. Our customer-first mindset and commitment to Going the Extra Mile define who we are, for both our customers and AutoZoners. Working at AutoZone means being part of a team that values dedication, teamwork, and growth. Whether you're helping customers or building your career, we provide tools and support to help you succeed and drive your future.

Benefits

AutoZone offers thoughtful benefits programs with one-on-one benefits guidance designed to improve AutoZoners' physical, mental and financial well-being.

All AutoZoners (Full-Time And Part-Time)

Additional Benefits For Full-Time AutoZoners

Minimum age requirements may apply. Eligibility and waiting period requirements may apply; benefits for AutoZoners in Puerto Rico, Hawaii, or the U.S. Virgin Islands may differ. Learn more about all that AutoZone has to offer at Careers.AutoZone.com.

We proudly support Veterans, Active-duty Service Members, Reservists, National Guard and Military Families. Your experience is highly valued, and we encourage you to apply to join our team.

Online Application

An online application is required. Click the Apply button to complete your application. For step-by-step instructions on how to apply visit careers.autozone.com / candidateresources.

AutoZone, and its subsidiary, ALLDATA are equal opportunity employers. All applicants will be considered for employment without attention to age, race, color, religion, sex, sexual orientation, gender identity, national origin, veteran or disability status, or any other legally protected categories.

J-18808-Ljbffr