Resort Experiences Manager

Programming + Marketing Manager

The Programming + Marketing Manager is a critical part of the team that develops, implements, and communicates brand-focused experiences for guests across the property. This role supports the sales, marketing, and operations teams in developing strategies and tactics to generate incremental revenue for the total asset. Under the leadership of the Hotel General Manager with a dotted line to the Restaurant + Bar General Manager and Director of Sales + Marketing, this role promotes on-brand messaging to guests through traditional, digital and social media channels all with the goal of enhancing the image of the property.

The Programming + Marketing Manager gets to do a little bit of everything from identify key business development opportunities through programming and community engagement, to managing social media channels, to balancing traditional and digital marketing, and contributing to public relations activities. Success will be measured by how well this individual helps drive the sales and revenue strategies of the property through programming, their impact on social media engagement, and by how effectively they leverage their expertise and resources to create truly compelling marketing and communication campaigns.

Responsibilities include :

• Partner hotel, R&B and sales teams to identify opportunities to target in-house guests, locals, and out-of-town visitors with compelling promotions, campaigns, and events that drive incremental revenue to the restaurant + bar venues on property.
• Develop and execute annual hotel and restaurant + bar marketing plan to budget, in consultation with the hotel general manager, restaurant + bar general manager, director of sales & marketing, and area and home office teams.
• Manage the execution of direct marketing activities for the property.
• Act as the liaison between the property and local partners, agencies and businesses to ensure consistent community outreach and engagement.
• Partner with the Kimpton restaurant + bar marketing team to develop localized creative assets, outreach marketing materials, and email campaigns.
• Manage the execution of restaurants sponsored events, activations, community / government relations activities, and press promotional activities.
• Coordinate with the property and above property analytics teams to report success of property marketing performance.
• Manage social media account(s) for the property, including content capture, copywriting, engagement, and managing the content calendar(s).
• Coordinate and execute printed and digital materials in partnership with Kimpton studio team.
• Provide training and marketing leadership and act as programming subject matter expert for GMs, sales leaders and managers, and revenue leaders.

Qualifications include :