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ASU Preparatory Academy is hiring : Marketing Specialist in Phoenix

ASU Preparatory Academy is hiring : Marketing Specialist in Phoenix

MediabistroPhoenix, AZ, United States
6 days ago
Job type
  • Full-time
Job description

If you are a current worker, please log into Workday and access our internal career site to apply.

Salary Range :

$52,000.00 - $61,500.00 USD annually.

As part of Arizona State University's charter to provide access and excellence, ASU Preparatory Academy (ASU Prep) shares this commitment by demonstrating all students can achieve at the highest levels, regardless of their background. To scale our current impact, ASU Prep is advancing a major expansion program taking fundamental responsibility for the communities we serve.

The Marketing Specialist will work under the direction of ASU Preparatory Academy's Marketing Director, in collaboration with marketing partner agencies, to develop, design and produce creative, high-quality and cost-effective communications that align with ASU brand standards.

QUALIFICATIONS :

  • Bachelor's Degree in Journalism, Graphic Design, Marketing, Communications or related field, required.
  • 2-3 years of design experience.
  • 2-3 years of video production experience.
  • 1-3 years of digital content marketing and communication or related experience.
  • Active AZ Department of Public Safety (DPS) IVP Fingerprint Clearance Card.
  • Any equivalent combination of experience, training and / or education from which comparable knowledge, skills and abilities may be considered.

DUTIES AND RESPONSIBILITIES :

  • Serves as the project manager, writer and designer for social media content.
  • Manages the social media communities for ASU Preparatory Academy, ASU Prep Digital and ASU Prep Global, responding to parent, student and other discussions and questions and actively building community on our platforms.
  • Promotes student, family and school events on all content channels to build internal culture and brand awareness.
  • Works with staff to identify and promote student and teacher success stories on the blog and social media channels.
  • Builds and optimizes the customer experience including content, design, data tracking and technology to engage potential students and drive enrollment in collaboration with other stakeholders.
  • Researches, proposes and executes social media marketing campaigns including the analysis of metrics and adjusts strategies accordingly.
  • Designs marketing materials and internal presentations for ASU Prep staff, or provides brand management reviews on staff-created collateral as needed.
  • Performs data-driven analysis and reporting to maximize ROI.
  • Provides regular reporting to show performance and progress against goals.
  • Interfaces with external partners and other marketing partners.
  • Acts as a liaison with external vendors and staff to execute promotional events and campaigns; oversees development and growth of subscriber lists while driving social media strategy and execution on various platforms.
  • Closely monitors and reports on content optimization; coordinates a content creation and review process that ensures all content is compliant with brand standards, is error-free and consistent in style while administering ongoing support of existing content, identification of gaps and integration of SEO best practices.
  • Produces videos showcasing ASU Preparatory Academy students, staff, programs and initiatives; conceptualizing, coordinating and collaborating with stakeholders to tell people-driven stories.
  • Assists with management and updating of existing websites as assigned, collaborating in the production, and launch of new websites, strategizing ways of driving traffic and engagement.
  • Additional duties may be assigned as necessary.
  • KNOWLEDGE, SKILLS AND ABILITIES

  • Proven experience in content marketing and social media community management, with a track record of delivering effective campaigns.
  • Demonstrated knowledge in the use of photographic and video equipment and editing software.
  • Demonstrated knowledge with graphic design and production of marketing materials, including the use of Adobe's Creative Cloud.
  • Proficient in measuring audience data and analyzing performance using tools such as Google Analytics.
  • Proven ability to create and present analytics reports, delivering data-driven insights to decision makers and clients.
  • Experienced in leading content creation, design, implementation and SEO optimization.
  • Excellent oral and written presentation skills; copy editing and proofreading expertise a plus.
  • Ability to work effectively in a highly matrixed organization, collaborating across multiple groups and project owners.
  • Demonstrated knowledge in managing multiple projects with competing deadlines across multiple units.
  • Familiarity with training AI tools and leveraging technologies to improve efficiency.
  • PHYSICAL DEMANDS :

    The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

    While performing the duties of this job, the employee is frequently required to stand and talk or hear and sometimes walk and sit. The employee must use hands, arms and fingers to input data, handle, feel or reach. While performing the duties of this job, the employee may occasionally push or lift up to 20 lbs such as boxes, supplies, etc. Specific vision abilities required by this job include close vision such as to read handwritten or typed material, and the ability to adjust focus, close vision, distance vision, color vision, peripheral vision and depth perception.

    LOCATION : UCENT - Hybrid

    TRAVEL :

    Occasional travel may be required for site visits, meetings, trainings and / or conferences. Locations may vary and may require overnight stays.

    This job description is subject to change at any time.

    In Summary : The Marketing Specialist will work under the direction of ASU Preparatory Academy's Marketing Director to develop, design and produce creative, high-quality and cost-effective communications that align with ASU brand standards . ASU Prep is advancing a major expansion program taking fundamental responsibility for the communities we serve . The job description is subject to change at any time .

    En Español : Si usted es un trabajador actual, por favor inicie sesión en Workday y acceda a nuestro sitio de carrera interna para solicitar. Rango salarial : $52,000.00 - $61,500.00 USD anualmente. Como parte del estatuto de la Universidad Estatal de Arizona para proporcionar acceso y excelencia, ASU Preparatory Academy (ASU Prep) comparte este compromiso demostrando que todos los estudiantes pueden lograr en los niveles más altos, independientemente de su antecedente. Para escalar nuestro impacto actual , ASU Clep está avanzando en un programa de expansión principal de DU asumiendo responsabilidad fundamental por las comunidades que servimos. El Especialista en Marketing trabajará bajo el mando del Director de Marketing de la Academia Preparatoria de ASU, en colaboración con agencias asociadas al marketing, para desarrollar, diseñar y producir comunicaciones de alta calidad y rentables que se alinean con los estándares de la marca ASUON. Geren las comunidades de redes sociales para ASU Preparatory Academy, ASU PrEP Digital y ASU Prepar Global, respondiendo a los padres, estudiantes y otras discusiones y preguntas y construyendo activamente una comunidad en nuestras plataformas. Promueve eventos estudiantiles, familiares y escolares en todos los canales de contenido para construir la cultura interna y el conocimiento de marca. Trabaja con el personal para identificar y promover historias de éxito de los estudiantes y maestros en el blog y medios sociales. Supervisa y reporta de cerca la optimización del contenido; coordina un proceso de creación y revisión de contenidos que garantice que todo el contenido cumpla con los estándares de marca, es libre de errores y consistente en estilo mientras se administra el soporte continuo del contenido existente, la identificación de lagunas e integración de las mejores prácticas de SEO. Produce vídeos que muestran a estudiantes, personal, programas e iniciativas de ASU Preparatory Academy; conceptualizar, coordinar y colaborar con partes interesadas para contar historias dirigidas por personas. Ayuda con la gestión y actualización de sitios web existentes según sean asignados, colaborando en la producción y lanzamiento de nuevos sitios web, diseñando formas estratégicas de conducir tráfico y participación. Se pueden asignar tareas adicionales como KNOWLEDGE, SKILITIES AND ABELLS. Excelentes habilidades de presentación oral y escrita; experiencia en edición de copias y corrección de texto un plus. Capacidad para trabajar eficazmente en una organización altamente matrizada, colaborando entre múltiples grupos y propietarios de proyectos. Conocimiento demostrado en la gestión de varios proyectos con plazos competitivos a través de varias unidades. Familiarización con el entrenamiento de herramientas de IA y aprovechar tecnologías para mejorar la eficiencia. Demandas Físicas : Las demandas físicas descritas aquí son representativas de las que debe cumplir un empleado para realizar exitosamente las funciones esenciales de este trabajo. Se pueden hacer adaptaciones razonables para permitir a los individuos con discapacidades desempeñar las funciones fundamentales. Mientras realizan las tareas de esta labor, se requiere frecuentemente al empleado estar de pie y hablar o material durante la noche y algunas veces caminar y sentarse. El empleado debe usar sus manos, profundidad del brazo y dedos para sentirse, manejar datos o alcanzarlo.

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