VP, Lifecycle Marketing

WeightWatchers is a global digital health company.

We are the #1 doctor-recommended - and most clinically studied - behavioral weight health program in the world. For sixty years, WeightWatchers has helped millions build healthy habits and live happier, healthier lives.

As the science of weight health rapidly evolves, so does WeightWatchers. Today we are developing new clinical pathways for medication access, creating behavioral programs for chronic health conditions, integrating third-party services, and enhancing product personalization.

WeightWatchers has embraced technology, with our mobile app now the primary tool for most members. While we continue to perfect our digital product, we are also designing new in-person experiences. With these diverse member touchpoints, our potential for impact has never been greater.

Who We Are

At WeightWatchers, the Global Marketing team this team is composed of many different arms that work cross functionally to spread the word and promote our company as well as our services and offerings. From performance and brand to product, licensing and communications they all have a tangible impact on the business and our growth.

What you will do

The Vice President of Lifecycle Marketing is a critical leadership role responsible for designing and executing a world-class customer engagement strategy across the entire WeightWatchers member journey. This role will lead the development of high-impact, personalized experiences that increase customer acquisition, onboarding, engagement, retention and ultimately LTV / customer satisfaction. The ideal candidate combines deep expertise in CRM tools & technical process, personalization, data driven audience management, and behavioral segmentation with strong cross-functional leadership and analytical fluency.

This leader will oversee the full lifecycle marketing function, including onboarding, engagement, retention, winback and marketing operations. They will work closely with Product, Data Science, Engineering, Brand, and Clinical teams to ensure we deliver the right message to the right member at the right time - ultimately driving sustained growth and long-term member value.

Strategic Lifecycle Leadership :

• Define and execute a holistic lifecycle marketing strategy aligned to business goals and member needs.
• Own channel strategy and performance across email, push, SMS, in-app messaging, and personalized web content.
• Develop WW's behavioral segmentation strategy and apply it across campaigns, product flows, and CRM programs.
• Build and develop lifecycle focused operating structure team and cross functional focus to exceed performance trends
• Champion a test-and-learn culture by driving experimentation and iteration across all lifecycle touchpoints.
• Serve as the strategic voice for lifecycle across key business initiatives including new service launches, GLP-1 clinical programs, and membership pricing structures.
• Develop integrated martech infrastructure across systems for reliable, consistent, accurate view of the customer and attributes to improve engagement in our service.

Member Journey Optimization :

Data-Driven Growth & Personalization :

Cross-Functional Collaboration :

Team Leadership & Operations :

Who you are :

Base salary may vary depending on, but not limited to : skills, experience, and location. This role is also eligible for a comprehensive benefits package and annual bonus program.

US Pay Range

$250,000-$275,000 USD

At WeightWatchers, our mission is to build a worldwide community connected by healthy habits. If that resonates with you, then we would love to talk. WeightWatchers values developing community within our employee population as well. We encourage our employees to come into the office 1-2 days / week.

It is our priority to cultivate a diverse and inclusive workplace. We are committed as individuals, as an organization, and as fellow humans, to advocate for and support our employees, our members, and our communities. We are proud to be an equal opportunity employer and we do not discriminate on the basis of sex, race, color, creed, national origin, marital status, age, religion, sexual orientation, gender identity, gender expression, veteran status, or disability.

By agreeing to participate in our process, you agree that any information we collect is subject to our Privacy Policy.

Maryland

Under Maryland law, an employer may not require or demand, as a condition of employment, prospective employment, or continued employment, that an individual submit to or take a polygraph examination or similar test. An employer who violates this law is guilty of a misdemeanor and subject to a fine not exceeding $100.

Massachusetts

It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.

WeightWatchers complies with all applicable Rhode Island Workers' Compensation laws (Chapters 29-38 of the R.I. General Laws). Eligible employees are covered by worker's compensation insurance for work-related injuries or illness.