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Sr. Manager, Global Market Development- US-Remote

Sr. Manager, Global Market Development- US-Remote

Thermo FisherMadison, WI, US
1 day ago
Job type
  • Full-time
  • Remote
Job description

Global Market Development Manager

Summarized Purpose :

Thermo Fisher Scientific Clinical Research Group is a leading CRO. The Clinical Research Group (CRG) has again been recognized for excellence in the 2025 CRO Leadership Awards. This is the 14th consecutive year the business has been honored through this award program, which is based on a survey of pharmaceutical and biotech professionals conducted for Clinical Leader and Life Science Leader magazines.

We are recruiting a Global Market Development Manager to lead marketing efforts for our Clinical Research Sites, Patient Recruitment and Medical Communications programs.

In collaboration with the Global Market Development Director, the Global Market Development Manager is responsible for creating and executing customer-centric strategic marketing plans to effectively, and competitively, position the Thermo Fisher Clinical Research Group in the market.

The individual in this role will be responsible for partnering closely with business leaders to create strategic marketing plans that support delivery of business goals.

Essential Functions and Other Job Information :

  • In collaboration with the Global Market Development Director, help develop and implement differentiated enterprise-level marketing programs around clinical trial sites and patient recruitment for patients participating in clinical trials, as well as our medical communications business that enable business strategy, drive awareness, demand generation, and revenue growth :
  • Identify interconnections between patient recruitment, patient preference, and engagement in clinical trials, as well as solutions that enable clinical research sites to retain these patients while participating in clinical research.
  • Highlight population science in clinical trials that could lead to better patient outcomes, and ultimately clinical research outcomes, and the marketing messaging that further supports our leadership position.
  • Address sponsors' needs and pain points around the challenges of clinical research site selection through marketing programs that demonstrate our understanding of study protocol complexities and schedules.
  • Promote innovative, industry-leading decentralized clinical trial approaches that support clinical research sites and study participants and position us as a formidable market leader.
  • Understand the selling resourcing model across the business and help optimize the marketing mix to support this
  • Support the development and implementation of marketing deliverables, including :
  • Compelling value propositions, promotional positioning, messaging materials and selling resources / collateral
  • Support brand presence at major conferences
  • Help develop and maintain all marketing campaign activities, in line with marketing budgets, and monitor KPIs to assess campaign success; regularly review and optimize plans in close collaboration with business stakeholders based on identified KPIs
  • Share best practices with marketing colleagues across Therapeutic Area & Clinical solutions
  • Partner with internal and external agencies, and establish strong working relationships to align across all marketing verticals, including Content Marketing, Marketing Tech & Operations, ABM and Brand Execution, to develop and launch marketing campaigns

Education and Experience :

  • Bachelor's degree required in Science, Health Sciences or Business
  • MBA an advantage
  • 2-3 years pharmaceutical / CRO / medical device experience with knowledge of the industry and healthcare environment
  • Knowledge, Skills and Abilities :

  • Prior brand marketing background with strong history of achievement and performance, and solid working knowledge of sales and marketing relationships
  • Strong interpersonal skills are required, as well as excellent verbal communication and presentation skills
  • Experience working across cultures and partnering with colleagues who represent a diverse selection of experiences and skills
  • Ability to effectively prioritize, manage, and deliver multiple projects under pressure
  • Effective planning, analytical, organizational and project management skills
  • Demonstrated ability to manage outside agencies in order to fulfill project objectives
  • Understanding of corporate brand and ability to work within set brand guidelines
  • Strong skills in Microsoft Office suite
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