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Web Content Strategist
Web Content StrategistMIT Lincoln Laboratory • Lexington, MA, US
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Web Content Strategist

Web Content Strategist

MIT Lincoln Laboratory • Lexington, MA, US
30+ days ago
Job type
  • Full-time
Job description

Job Description

MIT Lincoln Laboratory's Technical Communications team is seeking a Web Content Strategist who can help develop and manage content in support of internal and technical sponsor-facing web-based applications.

The Web Content Strategist :

  • Develops written content for internal and external Lincoln Laboratory web-based projects, for both operational initiatives and sponsored technical programs.
  • Works with project stakeholders to define project goals, audience, and requirements.
  • Collaborates with subject matter experts such as content owners and web developers to structure content in an approachable, accessible format.
  • Polishes content and successfully adapts writing to the audience and medium.
  • Develops or coordinates development of web content, articles, visual assets, and training materials.

As a member of the UX Team within Lincoln Laboratory’s Technical Communications group, the Web Content Strategist will :

  • Work on an interdisciplinary team in agile and waterfall capacities.
  • Collaborate daily with peers cross-functionally, contributing to products' clarity and usability.
  • Write human-centered copy that satisfies stakeholder and user criteria for success.
  • Gather data and perform research to inform content decisions and identify content gaps.
  • Present and advocate content strategy to partners, explaining a rationale for decisions and expressing a compelling, data-driven narrative around the why of this decision making.
  • Research the latest industry trends and best practices for content and actively participate in shaping the Laboratory’s UX editorial style.
  • The ideal candidate is someone who proactively recognizes potential enhancements and is motivated to address inconsistencies that could easily go unnoticed. We also value eagerness to connect with users and a passion for user research results.

    Primary duties include :

    Content Development :

  • Create new original content out of data, drafted text, and interviews.
  • Write and maintain documentation for a range of audiences, such as style guides, how-to instructions, application / interface overviews, and decision records.
  • Draft other materials as needed, such as surveys, user testing scripts, and advertising material.
  • Write SEO keywords.
  • Advising and Best Practice Implementation :

  • Identify user needs and craft a strategy to meet them.
  • Encourage a consistent understanding of platform use cases.
  • Audit content based on writing quality, structure, and user needs.
  • Strategically organize content to create maximum impact based on platform and audience.
  • Develop website navigations, taking into account specialized vocabularies, established taxonomies, and user research methods (e.g., card sorting exercises).
  • Ongoing Collaborative Exchanges :

  • Build positive relationships to collaborate across all levels of the organization.
  • Facilitate content ownership and maintenance responsibilities to appropriate stakeholders
  • Track content ownership across organizational units.
  • Note opportunities for improvement and pursue updates as appropriate.
  • Design and Strategy Contributions :

  • Collaborate with researchers, designers, and developers to actively contribute to design decisions and intranet strategy, bringing a strong point of view about the value of language as part of user interfaces.
  • Contribute to the ongoing development of the department’s UX service through the consistent application of an established style guide across all user touch points.
  • Qualifications

    Required :

  • 3-5 years’ experience with content strategy, content design, UX writing, or similar experience
  • B.A. or higher in English or Communications, or equivalent education or experience
  • Familiarity with Microsoft 365, ideally including SharePoint websites
  • Proficiency with Figma
  • Deep knowledge of English language, with an editorial eye
  • Excellent grasp of a user-centered design process and design thinking
  • Preferred :

  • Experience working in an academic environment
  • Interest and comfort with technical subject matter
  • Experience writing help documentation
  • Experience creating style, voice, and tone guidelines
  • Experience with writing keywords / SEO
  • Familiarity with Accessibility best practices and 508 compliance
  • At MIT Lincoln Laboratory, our exceptional career opportunities include many outstanding benefits to help you stay healthy, feel supported, and enjoy a fulfilling work-life balance. Benefits offered to employees include :

  • Comprehensive health, dental, and vision plans
  • MIT-funded pension
  • Matching 401K
  • Paid leave (including vacation, sick, parental, military, etc.)
  • Tuition reimbursement and continuing education programs
  • Mentorship programs
  • A range of work-life balance options
  • ... and much more!
  • for more information. As an employee of MIT, you can also take advantage of .

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    Content Strategist • Lexington, MA, US

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