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has a client that is seeking a Paid Media Strategist who will be working with our client who is looking for a Paid Media Strategist. This person should have a combination of campaign and paid media experience. This is a remote contract role.
Responsibilities :
- Develop global paid media strategy in partnership with Campaign leads and Performance marketing
- Act as the main point of contact between the Global Campaigns team and the Performance Marketing team including leading regular forums and performance checks
- Work with Performance Marketing to improve the global paid social campaign structure to optimize for performance and efficiency
- Lead project management for ad development and launch, ensuring a smooth and timely process from concept to execution
- Manage ad trafficking and launch logistics
- Analyze performance data and translate insights into actionable recommendations for creative, copy, and audience targeting improvements
- Maintain a pulse on the evolving paid social landscape and identify opportunities to test new strategies
- Collaborate with creative teams to develop and refine ad creatives and copy based on performance insights
Required Skills :
5-8 years of paid media experience including building global strategies, launching ads, optimizing campaigns for performance, and building / sharing reporting and insightsExtensive experience in paid media strategy across SEM, Paid Social, Content Syndication, etc., as well as expertise in their relevant platforms (ex. Facebook,LinkedIn)Highly analytical and can translate complex data into clear, concise, and actionable strategies; Proactively makes recommendations to drive iterative improvementsDeep understanding of paid media content; can craft compelling messages and creative for the unique nuances of each channelStrong understanding of integrated demand gen campaigns including content strategy, audience targeting, and channel rationaleProactive project manager with a keen eye for detail and can manage multiple ad development projects simultaneouslyStrong communicator and can effectively bridge the gap between creative and performance focused teamsBasic Qualification :
Additional Skills :
Background Check : No
Drug Screen : No
Rank : B1
Requested Date : 2025-11-04