Manager, Consumer Insights (Hybrid Role - New York)

OLAPLEX, a category-defining leader in prestige hair care, continuously seeks talented individuals to join in our mission to transform foundational hair health and deliver great hair days today, tomorrow, and for years to come.

As the original bond builder, we are dedicated to fostering a culture that celebrates the bonds within our teams. OLAPLEX elevates individuals from all backgrounds with the belief that together we can unlock the full potential of science to extend the health, life, and beauty of hair for all.

About the Role

The Manager, Consumer Insights, conducts market research, analyzes consumer data, and delivers actionable insights to guide product development, marketing strategies, and overall business decisions. Key responsibilities include designing research studies using qualitative and quantitative methods, interpreting data to identify trends, presenting findings to stakeholders, and collaborating with marketing, product, and sales teams to foster customer-centric strategies. This strategic role requires strong analytical skills and a deep understanding of consumer behavior to drive business growth and customer loyalty

Key Responsibilities :

• Market Research : Conduct extensive market research to gather data on consumer preferences, buying patterns, and demographic trends within the beauty categories (Cosmetics, Hair, etc.). This includes analyzing sales data, conducting surveys, and monitoring social media channels to identify emerging trends and consumer sentiments
• Consumer Behavior Analysis : Identify key factors driving purchasing decisions by studying consumer behavior. This may include factors such as price sensitivity, brand loyalty, ingredient preferences, and the influence of influencers and celebrities
• Competitive Analysis : Monitor competitors to understand their product offerings, pricing strategies, and marketing tactics. This helps in identifying areas of opportunity and potential threats to the brand's market share
• Product Development Insights : Guide product development efforts with consumer insights gathered. By understanding consumer needs and preferences, the position can provide valuable input to product development teams to create new products or improve existing ones
• Marketing Strategy : Inform marketing strategies tailored to the target audience within the beauty category. This includes identifying the most effective channels for reaching consumers, crafting messaging that resonates with their needs and desires, and developing promotional campaigns that drive engagement and sales
• Customer Experience Enhancement : Provide recommendations for enhancing the overall customer experience. This may include optimizing packaging design, improving product formulations, or enhancing the online shopping experience

About You / Candidate Qualifications :

We'd love to have you apply, even if you don't feel you meet every single requirement. What's most important to us is finding authentic and accountable people who feel connected to our mission and values, not just candidates who check off all the boxes. We are looking for someone who will bring all their expertise, learn, and grow with us.

Our Total Rewards :

The annual base pay for this position is XXX - XXX with eligibility for an annual bonus. The actual base pay will vary based on factors such as qualifications, years of relevant experience, skill level, functional expertise, certificates or other professional licenses held and geographic location.

Our Commitment to Diversity, Equity, and Inclusion :

Our mission is to create a culture that celebrates our bonds by embracing, elevating, and empowering individuals from all backgrounds.

OLAPLEX is proud to be an Equal Opportunity Employer. We do not discriminate based on race, color, ancestry, national origin, religion, or religious creed, mental or physical disability, medical condition, genetic information, sex (including pregnancy, childbirth, and related medical conditions), sexual orientation, gender identity, gender expression, age, marital status, military or veteran status, citizenship, or other characteristics protected by state or federal law or local ordinance.