Tax Marketing Leader, Associate Director

EYPalo Alto, CA, United States

1 day ago

Job type

Full-time

Job description

Join to apply for the Tax Marketing Leader, Associate Director role at EY

Location : Anywhere in Country

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We’ll help you succeed in a globally connected powerhouse of diverse teams and take your career wherever you want it to go. Join EY and help to build a better working world.

Associate Director, Tax Marketing

Are you an experienced marketing professional with extensive, demonstrated capabilities in planning, producing and executing strategic, client-focused brand and marketing programs? Are you looking to take your skills to the next level? EY’s Americas Tax Brand, Marketing and Communications (BMC) team has an opening for an experienced multichannel marketer with a strong demand generation background.

Responsibilities will encompass a wide range of marketing programs to promote the practice’s brand and reputation to external audiences, including current and future clients, future employees, regulators, the media and the communities within which we operate. This role will work directly with the Americas Tax BMC Director and EY Tax leadership, as well as other key stakeholders within various regions and business areas.

The opportunity

You will have the opportunity to develop and set the direction for Americas Tax brand and marketing campaigns, aligned to the Tax practice’s strategic goals and revenue plan. Working closely with content partners, you’ll develop insights that challenge thinking with greater focus on business implications, driving lead-gen activity and maximizing impact.

Your Key Responsibilities

Lead assigned Americas Tax brand and marketing programs, which are aligned to the practice’s strategic goals and revenue plan.
Develop comprehensive marketing strategies and multichannel campaigns to drive demand and measurable impact.
Build relationships with the Tax practice leadership team, business development executives, and your BMC colleagues to meet business objectives.

Skills And Attributes For Success

Adept at creating strategic, targeted and effective go-to-market initiatives for Tax services and solutions

Proven track record of accomplishments in brand and marketing across channels, including campaign design and management, content marketing, organic and paid social / advertising, and events

Demonstrated success in building internal and external relationships at a senior level

Ability to manage relationships with external agencies, effectively articulating business needs and KPIs

Demonstrated knowledge of digital marketing / marketing automation platforms to target buyers, benchmark campaigns and track ROI

Ability to collaborate with other leaders to establish and administer annual budgets and manage expenditures in order to operate within approved budget guidelines

Ability to work autonomously when necessary in a virtual work environment, while maintaining connectivity with your team and other members of the practice

To qualify for the role, you must have

Minimum of 12 plus years of experience in marketing

Bachelor’s degree in Business, Marketing or related field, MBA desired

An understanding of trends in Tax, including digital transformation in the industry, the implications of government policy changes, and how industries are affected by the evolution of Tax

Demonstrated success in managing teams and nurturing talent

Strong business acumen and understanding of how environmental factors affect the firm, practice, markets, and solutions

Excellent written and verbal communication, presentations, listening, interpretation and influencing skills

Outstanding project management, team building and interpersonal communication skills

Ability to articulate complex subject matter in a straightforward, concise and easily digestible manner for broad audiences

Poise and confidence to professionally interact with all levels of leadership

Ideally, you’ll also have

Adept at knowledge sharing and a strong understanding of sales funnel content strategy including thought leadership

Capability to work on public relations initiatives such as local office awareness, community involvement, alumni relationships and sponsorships

Ability to project manage complex programs and drive associated and relationship building efforts

What We Offer You

At EY, we’ll develop you with future-focused skills and equip you with world-class experiences. We’ll empower you in a flexible environment, and fuel you and your extraordinary talents in a diverse and inclusive culture of globally connected teams.

We offer a comprehensive compensation and benefits package where you’ll be rewarded based on your performance and recognized for the value you bring to the business.

Join us in our team-led and leader-enabled hybrid model.

Under our flexible vacation policy, you’ll decide how much vacation time you need based on your own personal circumstances.

EY provides equal employment opportunities to applicants and employees without regard to race, color, religion, age, sex, sexual orientation, gender identity / expression, pregnancy, genetic information, national origin, protected veteran status, disability status, or any other legally protected basis, including arrest and conviction records, in accordance with applicable law.

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