Senior Manager, Global Marketing Analytics

Senior Manager, Global Marketing Analytics

Reporting to the Executive Director of Global Marketing & Social Analytics, the Senior Manager plays a significant role in driving strategic, data-informed decision-making across the U.S. and global theatrical marketing teams! This position is responsible for leading advanced analysis, experimentation, and insight development that develop campaign strategies, creative execution, and media planning across key markets!

Responsibilities include :

Own the development and execution of impactful deliverables with data-driven insights that inform strategic decision-making across creative, technical, and business collaborators

Drive complex, high-impact analyses to inform the strategic prioritization, optimization, and performance evaluation of global marketing campaignsboth paid and organic

Coordinate the design, execution, and analysis of marketing and media experimentation initiatives across U.S. and international markets in collaboration with key partners from across the marketing department

Leverage analytics tools to lead in-depth multi-platform performance deep dives and extract strategic findings from digital creative testing across platforms

Synthesize and present findings from brand lift studies, audience behavior, campaign performance, and regional box office trends to guide marketing strategy

Collaborate closely with creative marketing teams to provide rotation recommendations for digital and TV media, based on campaign data

Monitor real-time audience reactions across social media, digital platforms, and other feedback channels to identify actionable trends in moviegoing behavior, consumer patterns, and emerging technologies that inform content positioning and media strategy

Surface insights, compile industry trends, and lead competitive analyses to help develop actionable strategies and tactical decisions

Lead and deliver high-impact ad-hoc reporting, analysis, and research projects to build tactical decisions and long-term planning within the theatrical landscape

Serve as a thought partner to internal collaborators, helping elevate data literacy and develop a culture of insight-led decision-making across the organization

Basic qualifications include :

6+ years in a highly analytical, data-driven environment

Shown ability to lead, develop, and implement analytics and insights projects across U.S. and global markets

Strong background in marketing testing frameworks, campaign efficiency analysis, and performance optimization

Deep knowledge of the TV, streaming, and social media landscape

Passion for storytelling through data

Experience within a major studio, streaming platform, or theatrical marketing agency

Experience leading market research or consumer insights initiatives, particularly within the theatrical space

Deep understanding of MarTech / AdTech platforms

Hands-on experience with audience intelligence and social listening tools

Advanced expertise with data visualization tools

Additional qualifications include :

Bachelor's degree or equivalent experience in Business, Marketing, Communications, Analytics, Economics, Statistics, or a related field

Related coursework, certification(s), and / or shown analytical expertise

Ability to independently identify key questions, lead quantitative analyses, and clearly and concisely present findings to collaborators

Excellent communication skills, with the ability to synthesize complex information for non-technical audiences