Vice President, Commerce (Alc Bev Client)

Vice President Commerce Marketing

Publicis Media harnesses the power of modern media through global agency brands CJ, Performics, Publicis Collective, Publicis Health Media, Spark Foundry, Starcom and Zenith. A key business solution of Publicis Groupe, Publicis Media's digital-first, data-driven global practices deliver client value and drive growth in a platform-powered world. It is present in more than sixty countries with over 23,000 employees worldwide.

Overview

The Vice President will have the responsibility for the growth, management, retention, and satisfaction of a portfolio of key accounts. The ideal candidate will have a demonstrated ability to lead clients strategically and tactically in Commerce marketing. They will lead a team in the conception and delivery of innovative, business-building search and Commerce marketing solutions, including organic and paid optimization, heavy marketing on Amazon, Triad, and other Commerce channels while continuing to stay on top of evolving search platforms and advanced analytics. The VP will also provide engagement leadership, develop senior level client relationships, and serve as an expert and trusted advisor. Proven account management experience in an agency environment is essential. Experience managing campaigns across major retail media platforms is a must.

Responsibilities

Product

• Overall control of workflow and assigned responsibilities within their group.
• Ensure that projects are produced completely and efficiently.
• Set strategic principles for client search initiatives based on objectives.
• Develop action plans to achieve and measure campaign success, including identifying important metrics and methods for measurement and improvement.
• Evaluate and recommend full spectrum of Commerce alliances, including all appropriate engine partners, search platforms, bid and campaign management tools.
• Work with strategic planning, digital planning and outside ad agencies to ensure search complements all client marketing activity.
• Keep clients and agency counterparts informed on latest developments in the Commerce industry.
• Grow agency Commerce business through new business and organic client growth.
• Keep up with growing Commerce platforms and trends, understand how Commerce and other media channels work together, and look holistically to plan for client businesses / goals.
• Take part in client and inter-agency education of Commerce, as well as developing intellectual capital, including standard processes, case studies, and official agency points-of-view.

People

Clients

Qualifications

Minimum Qualifications :

Our Publicis Groupe motto "Viva La Diffrence" means we're better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent. Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.

Compensation Range : $146,490 - $210,420 annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer / temporary employee medical plan through a third-party benefits administration system once certain criteria have been met. Temporary roles may also qualify for participation in our 401(k) plan after eligibility criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off.