Director of Marketing

About Barkbus

Barkbus is the nation's premier mobile dog grooming company. We are dog-loving creatives, operators, technologists, and entrepreneurs taking a Silicon Valley startup approach to disrupt and modernize the fragmented legacy pet grooming industry.

Driven by our mission to deliver joy to pets and their people, we're proud to operate across AZ, CA, CO, CT, FL, GA, IL, NC, NV, NJ, NY, PA, SC, TX, and VA. We're the fastest-growing pet health & wellness startup in the country and would love for you to join us in building the nation's beloved pet brand.

Who We Are

We're a collaborative, high-quality team of dog-lovers that solves problems with thoughtfulness, empathy, and speed. We have a big dream : to build a generational company that remakes the pet health & wellness industry nationally. We're a fun, ambitious group that is working to build something new in pet care.

We move with high velocity, collaborate closely, and deliver results faster than anyone in the market. We want your time at Barkbus to be the greatest time of your career. If you're ready to build the future of pet care with high standards and speed, come on board. We need exceptional people to help us build something new in the world.

About This Role

The Director of Marketing will own and scale customer acquisition at Barkbus. This role is both strategic and hands on. You'll lead performance marketing efforts that drive profitable growth, optimize the full acquisition funnel, and expand Barkbus' reach across new and existing markets. You'll manage all paid digital channels, including Google Ads, Local Service Ads, and Meta, while testing new high-ROI channels to fuel demand. As a hybrid operator-leader, you'll balance data-driven precision with creative experimentation to continually improve performance, efficiency, and return on investment.

This role is ideal for a technical, analytical marketer who thrives in fast-paced, capacity-constrained, service-based environments and wants to directly shape how Barkbus acquires and converts new customers.

Role & Responsibilities

Growth Strategy & Leadership

• Own Barkbus' overall performance marketing strategy across Google Ads, LSAs, Meta, and emerging channels.
• Build scalable, profitable frameworks for customer acquisition and market fulfillment.
• Manage and forecast marketing budgets ($5M+), ensuring efficient spend and ROI.
• Establish KPIs, infrastructure, and repeatable processes that drive measurable growth.
• Report regularly on KPI results and strategy to company leadership and board.

Performance Marketing & Optimization

Analytics & Insights

Creative & Experimentation

Leadership & Collaboration

Qualifications & Experience

Compensation & Benefits

Equal Opportunity

Barkbus is an equal-opportunity employer who celebrates diversity. Come as you are.