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Senior Paid Search Manager

Senior Paid Search Manager

Map LabsOxnard, CA, US
1 day ago
Job type
  • Full-time
Job description

Job Posting

Map Labs is like Google Analytics for Google Maps. Our mission is to increase trust and transparency in digital marketing. We cut through marketing jargon by measuring success with first-party data from Google Business Profile insights. These metrics directly or indirectly correlate to revenue for businesses across various industries. By improving outcomes against these metrics, we provide tangible results that our clients can feel in the real world and prevent them from investing in ineffective marketing strategies and tactics.

Evan founded Map Labs because he was frustrated with the state of SEO. Before 2015, he worked at a marketing agency and was always trying to explain his SEO work to his clients so he could justify their marketing spend. He couldn't. Trying to explain Google rankings was impossible. Only Google knows how the algorithm works, and rankings fluctuate from one day to the next. One day he'd report a ranking result to a client, and the following day the client would call to say the ranking was different. How was Evan - or any SEO marketer - supposed to demonstrate value for their customers?

In June 2014, Google launched "Google My Business" (the name at the time). GMB offered a different approach; they would give you hard data : how many visitors to your profile on Google Maps clicked the "Call" button; how many asked for directions; how many found your profile by typing in your company name into Google's search engine and how many found you organically. Finally, data that mattered to a business because it had a correlation to revenue and helped our customers see the impact of marketing with Google.

Job Description

This is a remote position.

Map Labs is seeking a Senior Paid Search Manager to help manage our customers' Google Ads campaigns and strategy. This role requires at least five years of experience in client account management for paid search, including campaign management, reporting, and sharing actionable insights. You'll be responsible for coordinating and overseeing paid search activation on selected accounts, reporting results to those accounts, and ensuring their satisfaction.

Map Labs helps multi-location businesses master maps marketing. We provide our customers with strategic marketing advice on Google Maps, Apple Maps, and Google Ads based on our experience, industry knowledge, and insights surfaced by our software platform.

Our staff work from around the world. This contract role is based remotely.

What You'll Do

  • Develop a thorough understanding of our customer's business needs and goals to define how you can achieve these through Paid Search.
  • Contribute ideas and practices on Paid Search to our Founder, Evan and our staff.
  • Ensure excellent account delivery, service levels, and performance for our customers.
  • Collaborate with our internal team to build trustworthy customer relationships and recognize new growth opportunities.
  • Be a Paid Search thought leader with the client and internally, putting forward new topics of interest and championing creative, strategic thinking.
  • Inspire and challenge our customers with innovative and digital-first marketing solutions.

Requirements

What You'll Need

  • Passion about getting results for clients, even the difficult ones.
  • High technical competence in Google Ads.
  • Hands-on experience managing paid search campaigns across Google Ads for at least five years, including exposure to search management platforms.
  • Must have worked in direct contact with clients for all of those years.
  • Applied strategic thinking to complex paid search campaigns, with a proven track record in achieving KPIs.
  • Collaborated with executive stakeholders both internally and externally.
  • Built professional, trusting relationships.
  • Excellent communication and presentation skills (phone, video, email).
  • A gift for conveying your thoughts, written and verbal, listening attentively and asking questions for clarification and understanding.

    • Nice to Have

  • Bachelor's degree or a diploma in Marketing, Business, or other related fields.
  • Experience working with Google Business Profiles.
  • Experience working with Bing Ads.

    • Who You Are

  • You are kind, bright, accountable, organized, data-driven, communicate clearly and think critically.
  • You respect and learn from the perspectives of others.
  • You are focused on building your skills and expertise in Paid Search.
  • You are constantly learning and seeking ways to make things better.
  • You keep your promises, take your commitments to others seriously, and have strong integrity.
  • You are determined to succeed and motivated by the success of customers, colleagues and the community.
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    Manager Paid Search • Oxnard, CA, US