Sr Manager, Marketing Strategy

Senior Marketing Strategy Manager

The Senior Marketing Strategy Manager is a strategic partner who collaborates with a variety of multi-disciplined cross-functional teams / organizations throughout Arise Energy, including outside partners, to drive marketing programs. Responsible for developing and implementing the marketing strategies / activities for Arise Energy, supporting go-to-market strategy for sales, communicating the solution / product value to the market through branding, solution / product structure, marketing tools, digital platforms, and campaigns. Must navigate challenging and complex acquisitions, start-ups, stakeholder dynamics and developing / emerging businesses. Requires indirect / dot-line leadership of individual contributors in marketing, design and product roles. Focused efforts on driving acquisition and supporting retention and cross-sell initiatives to meet revenue targets. This role reports to the President of Arise Energy.

Primary Duties And Accountabilities :

• Works across multiple divisions as a strategic marketing leader and partner to achieve company growth and EBIT goals and create a stronger network of communication and support.
• Provides marketing leadership, guidance, and direction to individual contributors in marketing, graphic design, and product roles within Arise Energy. Includes creating a shared vision, strategic planning, team management and accountability, and oversight and execution of marketing-related tasks.
• Provides marketing expertise and decision-making for new product development, to include branding, positioning and naming, product design and market-fit, target audience, competitive analysis, and appropriate go-to-market channels. Understands and provides strategic direction on the development and management of new products and solutions, acquisitions and start-up ventures, external partnerships, and cross-sell opportunities to new and existing customers. Collaborates with sales enablement and training, product teams, and communications to connect efforts and commercialize across the business.
• Develops overarching marketing strategy and execution that focuses on business growth goals and connects all marketing and customer activities across / product marketing efforts. Leverages marketing expertise, relationships, and business acumen to match marketing strategies with business needs. Sets direction and collaborates with branding, legal, regulatory and communication teams for industry and customer events, speaking opportunities, digital strategy, social media amplification and other content and collateral.
• Collaborates across teams with campaign managers, product managers, external agencies, vendors, and partners to drive go-to-market strategy and lead generation across acquisition, upsell and retention streams and coordinate strategically. Works with Power, Gas, and Solutions offerings to determine best way to cross promote to customers.
• Contribution to the overall marketing team Scorecard, to include metrics and measurement.

Minimum Qualifications :

Preferred Qualifications :