Marketing Director
The Marketing Director leads the marketing function throughout the firm and provides strategic leadership of the marketing team to drive firm growth. The director leads a team of experienced marketers and collaborates with them to develop and implement marketing plans aligned with firm and business unit growth objectives, execute strategic marketing programs and actions, and proactively identify new opportunities to achieve growth goals.
The Marketing Director works closely with the Senior Director of go-to-market, firm leaders, principals, and marketing team leaders to set the direction and execution of marketing strategies and tactics. They will also analyze marketing return on investments and facilitates collaboration throughout the firm from an industry and service line perspective. The director creates, identifies, leverages, and implements best practices firm-wide to enhance efficiencies and achieve greater results. Additionally, the marketing director works to develop marketing team members by providing coaching, mentoring, and development opportunities.
Responsibilities include :
- Lead and manage the marketing function
- Oversee the development and execution of strategic marketing plans
- Serve as a leader on the GTM team to ensure alignment and delivery of priorities
- Perform other responsibilities as assigned
- Maintain and expand knowledge base in area of expertise
Qualifications include :
Bachelor's degree in marketing, communications, business, or related fieldExcellent interpersonal skills, strategic thinker, with superior judgment, and strong work ethicExcellent written and verbal communication skills; communicate effectively with all levels of staff from entry level to partners and work well in a highly collaborative team-focused environmentDemonstrated leadership in applying current marketing principles, including marketing automation, CRM, social media, online and native advertising, and other digital marketingAbility to manage and prioritize projects independentlyExcellent planning and measurement skills, including experience in building integrated campaigns and leveraging thought leadershipExcellent people skills and ability to build relationships with leadership and teamStrong organizational skills, keen attention to detail, and strong hands-on computer skills, including Microsoft Office SuiteEffectively work to develop projects proactively, work under tight deadlines, and be resourceful in addressing challenges and solving problemsMinimum of 12 years business-to-business marketing experience, preferably in a professional services environmentDemonstrated leadership skills and prior marketing management experience in a professional services firm preferred