Omni-Channel Marketing Manager

Clearwater, FL

Posted : 11 / 05 / 2025

Description

POSITION : Omni-Channel Marketing Manager

DEPARTMENT : Marketing

REPORTS TO : Director, Omni-Channel Marketing

LOCATION : Clearwater, FL

SUMMARY :

Support the Omni-Channel Marketing Director in planning and executing integrated marketing campaigns for key sales and promotional events. With an omni-mindset, bring to life the SalonCentric brand across all sales channels, ensuring plans align strategically across online and offline vehicles. Drive campaigns to grow sales and build customer loyalty through successful implementation of traffic-driving programs, compelling promotions, impactful in-store merchandising and marketing support.

Manage Brand partnerships, including approvals of in-store planogram marketing and monthly promotional activation. Collaborate with Shows & Events team on all internal and external events and tradeshows, including partnering with Digital Marketing team to support recruitment efforts pre-show and retainment support post-event. Work with external vendors to provide onsite print marketing support.

This position requires cross-functional collaboration with multiple internal and external business stakeholders including Digital Marketing, Omni Operations, Visual Merchandising, Education, Shows & Events, channel teams, brand teams and outside vendors.

POSITION RESPONSIBILITIES :

Planning, Production and Delivery of Marketing Materials

• Manage production and delivery of monthly store marketing materials and signage for shows & events, including creative brief, proofing, managing timelines and coordinating logistics.
• Create signage for drop-in deals; Will be accountable for ensuring all signage is accurate, complete and communicated in a timely manner.
• Provide clear creative and copy direction, critically evaluating creative to optimize visual impact and effectiveness in a retail environment.
• Source merchandising and promotional items from outside vendors.
• Manage vendor payments, set up and purchase orders as needed.

Promote SalonCentric & Brand Initiatives

Assist with Internal / External Communication of Marketing Programs

Optimize Effectiveness of Marketing initiatives

POSITION REQUIREMENTS :