Director, Digital Strategy

Director, Digital Strategy

In Consumer Marketing, we transform how customers discover, compare, and buy Windows and Surface devices on the web. We are seeking a strategic Director, Digital Strategy with a leadership mindset to own the end to end consumer web strategy for our Devices business. This individual defines the overall web experience, leveraging customer research, traffic data, and experimentation to deliver awareness, consideration, and retailer handoff for Microsoft's consumer hardware brands. The Director, Digital Strategy combines product thinking, storytelling, and data fluency, and can orchestrate cross functional teams to deliver business objectives using web strategies. Microsoft's mission is to empower every person and every organization on the planet to achieve more. As employees we come together with a growth mindset, innovate to empower others, and collaborate to realize our shared goals. Each day we build on our values of respect, integrity, and accountability to create a culture of inclusion where everyone can thrive at work and beyond. In alignment with our Microsoft values, we are committed to cultivating an inclusive work environment for all employees to positively impact our culture every day.

Responsibilities

Web strategy authorship : Set the web strategy across Windows and Surface, including goals, narratives, and the path to measurable business impact across 20+ locales. Convert this to an annual initiative roadmap that sequences tools, experiments, and content to support business goals.

Lead web launches : Own the end-to-end web experience for product and feature releases, setting vision, success metrics, and the operating model with measurable business outcomes.

Use web insights to shape product : Convert customer behavior data into upstream influence on product roadmaps, positioning, and naming.

Influence leaders and partners : Deliver executive-ready narratives that connect web insights to investment choices and inform quarterly and seasonal decisions.

Champion the customer experience : Make principled decisions that protect clarity, accessibility, and trust even when doing so requires short-term tradeoffs.

Orchestrate web verticals : Act as the strategy hub across search engine optimization (SEO) and answer engine optimization (AEO), content strategy, design, development, delivery, and experimentation to land a single prioritized plan for Devices.

Design the consumercommercial cross-journey : Define wayfinding, eligibility rules, and handoffs that route customers to the right path without confusion or duplication.

Apply AI to accelerate web results : Identify opportunities to use AI for personalization and workflow acceleration.

Qualifications

Required / Minimum Qualifications :

Bachelor's Degree in Business, Marketing, Communications, Economics, Public Relations, or related field AND 5+ years experience in digital strategy, product, or ecommerce in multi-brand or multi-category portfolios across global markets OR equivalent experience.

5+ years experience mapping and optimizing end-to-end journeys across consumer and commercial paths including comparison, configuration, and retailer handoffs.

Experience running A / B and multivariate tests, feature flags, and cohort analysis with documented learning agendas that inform product and campaign roadmaps.

Experience with agentic web and AI content strategy, answer optimization, and AI-assisted content at scale within brand, legal, and privacy guardrails.

Experience advocating for / selling ideas to executive leadership.

Additional or Preferred Qualifications :

Master's Degree in Business, Marketing, Communications, Economics, Public Relations, or related field AND 3+ years integrated marketing (e.g., digital, relationship, social media, campaign), event management, marketing strategy, business planning, marketing operations, or related experience OR Bachelor's Degree in Business, Marketing, Communications, Economics, Public Relations, or related field AND 7+ years integrated marketing (e.g., digital, relationship, social media, campaign), event management, marketing strategy, business planning, marketing operations, or related experience OR equivalent experience.

Experience managing creative, design, development, and martech partners. Writes outcome-based statements of work (SOWs), sets service level agreements (SLAs), and holds vendors accountable for quality, speed, and measurable results.

Experience contributing to or governing multi-site design systems, accessibility standards, and performance guardrails.

Experience working successfully cross-functionally.

Experience with AEO and schema strategies that improve how answers are retrieved by AI systems.

Integrated Marketing IC5 - The typical base pay range for this role across the U.S. is USD $130,900 - $251,900 per year. There is a different range applicable to specific work locations, within the San Francisco Bay area and New York City metropolitan area, and the base pay range for this role in those locations is USD $165,600 - $272,300 per year. Certain roles may be eligible for benefits and other compensation.