Paid Media Analyst

Job Description

Job Summary

The ideal candidate will bring their expertise in paid media platforms including Google Ads, Bing Ads, and Adobe Analytics. This role is responsible for delivering actionable insights across PPC / SEM campaigns, leading reporting and testing strategies, and analyzing traffic sources, customer journeys, and site experiences to optimize conversion rates and overall campaign performance.

Major Tasks, Responsibilities, and Key Accountabilities

• Lead reporting and analysis of paid media campaigns, with a focus on Google Ads, Bing Ads, and other PPC / SEM platforms.
• Use Adobe Analytics and other tools to evaluate online performance, identify optimization opportunities, and provide actionable recommendations.
• Analyze how marketing channels interact and contribute to performance; identify root causes of trends and anomalies.
• Serve as the primary resource for marketing analytics tools and reporting dashboards.
• Translate complex data sets into clear, actionable insights aligned with business goals.
• Support landing page tracking through QA and troubleshooting.
• Stay current on industry trends and share knowledge across teams.

Preferred Qualifications