SVP, H&W Marketing Operations

Role Summary / Purpose : We are looking for a passionate and seasoned marketing professional to lead Marketing Operations within the Health and Wellness Marketing vertical at Synchrony Financial.

Reporting directly to the Chief Marketing Officer, this role will be pivotal in defining the vision for our marketing resources and technology stack, implementing strategic planning processes, elevating insights and analytics, and streamlining marketing functions to align seamlessly with our overarching business objectives.

This role will lead and mentor a high-performing team to drive these initiatives forward.

Key Responsibilities

• Process Management : Simplify Marketing’s Strategic Workflows
• Develop, manage, and optimize automated and systematic processes for strategic planning, project and campaign workflows, and stakeholder approvals.
• Gain efficiency through consistent and efficient processes adhering to brand, content, and regulatory compliance governances.
• Financial Management : Oversee $160mm+ Marketing’s Budget and Prioritize Spend
• Effective budget management and prioritizing resource spend with alignment to enterprise financial requirements, including revenue and profitability goals.
• Establish effective fiscal-year budget accountability and align with enterprise financial management and cost-optimization strategies.
• Performance Management : Evaluate Marketing’s Impact
• Manage marketing’s overall performance and evaluate the value and impact that marketing delivers.
• Ensure marketing campaign results are directly aligned with business goals, achieving marketing’s intended outcomes.
• Martech Management : Optimize Marketing’s Technology
• Effectively manage and optimize the martech stack, strategy, and roadmap.
• Ensure that marketing is delivering well-orchestrated customer journeys and digital experiences while operating efficiently and consistently.
• Talent Management : Lead Marketing’s Learning Agenda
• Lead and manage the marketing team’s learning agenda for upskilling on martech, such as GenAI usage, and soft skills, such as strategic thinking.
• Resource Management : Scale Marketing’s Resources and Agency Roster
• Effective management of marketing’s resources, including internal centers of excellence services, external vendors, suppliers, and the agency roster.

Qualifications / Requirements

Desired Characteristics

Grade / Level : 15 The salary range for this position is $200,000.00 - $330,000.00 USD Annual.

Actual compensation offered within the posted salary range will be based upon work experience, skill level or knowledge. Salaries are adjusted according to market in CA, NY Metro and Seattle.

Eligibility Requirements

Legal authorization to work in the U.S. is required. We will not sponsor individuals for employment visas, now or in the future, for this job opening.

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status.

Our Commitment

When you join us, you’ll be part of an inclusive culture where your individual skills, experience, and voice are not only heard – but valued.

Together, we’re building a future where we can all belong, connect, and turn ideals into action.

Reasonable Accommodation Notice

Federal law requires employers to provide reasonable accommodation to qualified individuals with disabilities.

Please tell us if you require a reasonable accommodation to apply for a job or to perform your job.

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