Senior Digital Marketing Specialist

Senior Digital Marketing Specialist

Location : Kansas City, MO, US, 64106

Best People + Right Culture. These are the driving forces behind JE Dunn's success. By hiring inspired people, giving them interesting and challenging work, enabling them with innovative tools, and letting them share in the company's rewards, we've found a sustainable way to grow in our industry for the last 100+ years. Our diverse teams around the country strive to enrich lives through inspired people and places everyday, and we need inspired people like you to join us in our pursuit of building perfection.

Role Summary

The Senior Digital Marketing Specialist will develop and execute digital marketing and communication strategies across JE Dunn customer facing digital channels, including but not limited to external websites, social media and email and database marketing campaigns. This position will drive innovative digital strategies through development and distribution of engaging multimedia content. All activities will be performed in support of the strategy, vision and values of JE Dunn.

Key Role Responsibilities - Core

DIGITAL MARKETING SPECIALIST FAMILY CORE

• Executes JE Dunn's and its family of brands' digital marketing strategy in support of company KSI's.
• Supports management of online presence for the JE Dunn family of brands through all social and digital media channels.
• Collaborates with business partners to develop accurate, timely and compelling multimedia content on all of JE Dunn's and its family of brands' digital channels.
• Supports digital distribution of JE Dunn's and its family of brands' content.
• Supports measurement and reporting of digital marketing activities, assessing against goals (ROI and KPIs); makes data-driven digital marketing recommendations for optimization.
• Adheres to brand guidelines and standard governance related to all digital content and activities.
• Identifies and implements industry best practices, keeping an eye on emerging technologies and trends to make recommendations and support core business strategies.
• Acts as a subject matter expert for the creation of multimedia content in line with JE Dunn's and its family of brands' digital strategy.
• Contributes to marketing and communications effectiveness by identifying short-term and long-range issues that must be addressed within the digital space.
• Maintains and upgrades technical skills and capabilities regarding the application of new technologies and software.
• Provides ongoing review and competitive analysis of digital marketing activities across the AEC industry.
• Provides regular updates on company's digital activities and performance, including website analytics and campaign tracking.

Key Role Responsibilities - Additional Core

In addition, this position will be responsible for the following :

Knowledge, Skills & Abilities

Education

Experience

Working Environment

Why People Work Here

At JE Dunn we offer our employees an inspired place to enrich their life and the lives of those around them. Building on our rich history, our employee owners are shaping the future of JE Dunn. In our team-focused environment we do life together and are generously rewarded for our efforts.

For more information on who we are, click here .