Product Marketing Manager - Piktochart

Product Marketing Manager - Piktochart

Piktochart is a web-based graphic design platform that empowers users to create professional-grade visuals, including infographics, presentations, and videos, without the need for extensive design experience. Founded in 2011, Piktochart has grown into a global team of developers, designers, marketers, and support staff dedicated to building the best visual storytelling tool on the internet.

Location (Remote) : APAC or EU

Position Overview :

We're looking for a product marketing manager to join our growing team and play a key role in positioning Piktochart as the go-to platform for visual storytelling. You'll be the bridge between product, marketing, and customer teamsensuring we bring the right products to market, with the right messages, for the right audiences.

Key Responsibilities :

• Go-to-market strategy : Lead product launches from strategy to execution, including messaging, positioning, and campaign planning.
• Customer insights : Conduct market research, competitive analysis, and customer interviews to deeply understand our users and prospects.
• Messaging & positioning : Craft clear, compelling value propositions and product narratives that resonate with target personas.
• Content creation : Partner with content and design teams to create sales enablement materials, case studies, landing pages, videos, and thought leadership assets.
• Sales & customer success enablement : Equip revenue teams with the tools, playbooks, and training they need to effectively communicate Piktochart's value.
• Performance tracking : Measure and analyze the impact of product marketing initiatives, iterating based on data-driven insights.
• Cross-functional collaboration : Work closely with product, marketing, growth, and customer success to align efforts and drive adoption.

Required Skills :

Experience and Education :

Our team thrives on collaboration, innovation, and continuous growth. We foster an open environment with regular knowledge-sharing sessions and encourage active participation in shaping the platform. Our values include :

Join us and help shape the future of visual storytelling with Piktochart!