Manager, Marketing Technology (Hybrid)

Transamerica Marketing Technology Specialist

At Transamerica, hard work, innovative thinking, and personal accountability are qualities we honor and reward. We understand the potential of leveraging the talents of a diverse workforce. We embrace an environment where employees enjoy a balance between their careers, families, communities, and personal interests. Ultimately, we appreciate the uniqueness of a company where talented professionals work collaboratively in a positive environment one focused on helping people look forward and plan for the best life possible while providing tools and solutions that make it easier to get there.

We believe everyone deserves to live their best life. More than a century ago, we were among the first financial services companies in America to serve everyday people from all walks of life. Today, we're part of an international holding company, with millions of customers and thousands of employees worldwide. Our insurance, retirement, and investment solutions help people make the most of what's important to them. We're empowered by a vast agent network covering North America, with diversity to match. Together with our nonprofit research institute and foundation, we tune in, step up, and are a force for good for our customers and the communities where we live, work, and play. United in our purpose, we help people create the financial freedom to live life on their terms.

Transamerica is organized into three distinct businesses. These include 1) World Financial Group, including Transamerica Financial Advisors, 2) Protection Solutions and Savings & Investments, comprised of life insurance, annuities, employee benefits, retirement plans, and Transamerica Investment Solutions, and 3) Financial Assets, which includes legacy blocks of long term care, universal life, and variable and fixed annuities. These are supported by Transamerica Corporate, which includes Finance, People and Places, General Counsel, Risk, Internal Audit, Strategy and Development, and Corporate Affairs, which covers Communications, Brand, and Government and Policy Affairs. Transamerica employs nearly 7,000 people. It's part of Aegon, an integrated, diversified, international financial services group serving approximately 23.9 million customers worldwide.

Job Description

Design and deploy marketing technology resources to optimize automated marketing campaigns, material distribution, agency / vendor management, platform use, and tracking, reporting and analytics.

Responsibilities

Manage day-to-day activities of Marketing Analysts; provide coaching and assistance to ensure project deliverables are met.

Manage team resources in area of responsibility.

Align business requirements, use cases and user needs to create simple and elegant process flows.

Implement and support Marketing technology systems.

Assist in the review of existing processes / systems and make recommendations for improvements; develop metrics / measures as a basis to improve deliverables.

Collaborate with cross-functional management, clients, Information Technology, outside vendors and consultants.

Qualifications

Bachelor's degree in information technology, marketing or relevant field or equivalent experience

Eight years of marketing experience, with a focus on technology solutions

Expert understanding of marketing technology software and platforms (EG : Salesforce, Google Analytics, Adobe, Google Cloud Platform, CRM and Marketing Cloud)

Knowledge of project management methodologies

Analytical, problem-solving and decision-making skills

Excellent written and oral communication and relationship building skills

Ability to manage multiple priorities and meet deadlines

Preferred Qualifications :

Financial services experience (retirement, employee benefits, life insurance, investments)

Supervisory / management experience

Understanding of Agile development processes / methodologies

Understanding of big data and how it can be applied to reporting, processes, and system integrations

Working Conditions

Hybrid office environment : 3 days / week in one of our core offices : Denver, CO / Cedar Rapids, IA

Compensation

The salary for this position generally ranges between $110,000 - $125,000 annually. Please note that the salary range is a good faith estimate for this position and actual starting pay is determined by several factors including qualifications, experience, geography, work location designation (in-office, hybrid, remote) and operational needs. Salary may vary above and below the stated amounts, as permitted by applicable law. Additionally, this position is typically eligible for an Annual Bonus based on the Company Bonus Plan / Individual Performance and is at the Company's discretion.

Applicants must possess legal authorization to work for our company in the U.S. without the need for immigration sponsorship or otherwise serving as an employer of record for immigration employment purposes. At this time, this role is not eligible for immigration-related employment authorization sponsorship.