Marketing Specialist Allendale NJ

Marketing Specialist

The Marketing Specialist helps develop, track, execute, and monitor community marketing programs. They will be a brand champion by building brand awareness and creating community connections through networking, fundraisers, relationship building, and grassroots marketing activities at the local level for all of our restaurant brands.

The position will also include occasional nights and weekends and approximately 30% travel (use of personal vehicle with reimbursement) to our restaurant locations throughout NJ and NY for marketing / community events.

You will be working out of our Allendale NJ corporate support center when you are not in the field at meetings, supporting brands events, or doing other community events / activities.

We offer a great benefit package including healthcare; medical, dental, vision, flexible spending account, 401k with match, PTO, paid holidays, bonus opportunity, and more!

Responsibilities

• Partner with operations leaders to plan and execute community connection and promotional activities.
• Source, develop, and support community connections and partnerships with local schools, non-profit organizations, businesses, and other community organizations.
• Support and participate in restaurant community connection and promotional activities (will include some nights and weekends).
• Ensure concept integrity and consistency in all local messaging and promotions.
• Develop and distribute community concept collateral materials.
• Main focus on community marketing, tracking, and outreach and marketing department assistance.
• Responsible for office mailings, sponsorship, fundraiser, and youth incentive program management.
• Assistance with photoshoots and local events.
• Asset management.
• Coordinate and develop PR strategy in partnership with operations.
• Coordinate with operations lead to finalize and proof outreach content, layout and pricing.
• Provide ROI analytics and other metrics to measure effectiveness of activities and budget spend.
• Participate in cross-functional teams as needed.

Qualifications