Senior Social Media Advertising Strategist (Remote US) Job at Abe in Hoboken

Overview

Senior Social Media Advertising Strategist (Remote US)

Are you a true marketing nerd with a passion for social media advertising? Do you love building new things with a team motivated to win? Abe is a specialized consultancy focused exclusively on social media advertising. We help clients leverage the full power of LinkedIn, Meta and more to reach, engage, and convert their target audiences. We are a growth-focused, idea-driven agency with a culture that values the best idea. This role reports to the Associate Director and is a crucial part of the social media team.

This role has the opportunity to be on the ground floor of a fast-growing specialty agency. We use Customer Generation (a marketing methodology developed by us) which focuses on SQLs and Customers instead of traditional metrics like MQLs.

Responsibilities

• Oversee and lead a collection of social media accounts
• Serve as direct support to client contacts
• Weekly communication with vendors or operational partners to ensure alignment on tasks, quality, and improvements
• Build strategies for clients each quarter
• Create, maintain, and optimize budgets for paid media campaigns
• Provide fractional support for internal marketing within Directive
• Deeply understand client positioning and unique value propositions
• Confirm lead routing is accurate within a CRM
• Maintain personal productivity and utilization
• Collaborate with the Associate Director to achieve internal and client goals
• Understand the value of programmatic campaigns
• Drive cross-sells, upsells and referrals via client relationships
• Execute and optimize advertising campaigns within LinkedIn including ad copywriting, TAM development, and targeting to maximize ROI

What You Offer

What Success Looks Like

Benefits

Work Environment

Remote-first company; option to use state-of-the-art offices in Irvine, CA. Global opportunities may be available in locations with established business presence. You must have valid work authorization for your location.

Role is 100% virtual from home; collaboration via Zoom and Slack. Requires a usable laptop, access to internet, and ability to work in a professional setting. Reasonable accommodations may be made for qualified individuals with disabilities.

Reasonable accommodations may be made for applicants with disabilities. If you require accommodations during the application process, contact careers@directiveconsulting.com.

Additional Information

Abe’s core value is People First. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.

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