Marketing and Communications Associate

About UMass Amherst - Mount Ida Campus

The Mount Ida Campus of UMass Amherst in Newton, Mass. serves as a center for student experiential learning and professional development and facilitates connections between the state's flagship public research university and the business, civic, government, education, and cultural communities in the Greater Boston region, amplifying UMass Amherst's impact in the Commonwealth.

Job Summary

Reporting to the Mount Ida Campus Director of Campus Engagement, the Marketing and Communications Associate promotes the Mount Ida Campus (MIC) to internal and external stakeholders through marketing and communications programs. While working at the Mt Ida campus, the Associate will learn and master marketing and communications tools, tactics, and practices, including writing for a variety of audiences and in a variety of formats, graphic design, social media, website content management and production, digital media campaigns, event-based promotions, in-person marketing and internal communications. The position is designed to allow recent UMass Amherst graduate(s) the opportunity to gain early career experience.

Essential Functions

• Works alongside campus leadership to develop and manage content for all campus channels, including the website, social media channels, digital monitors, and digital signage.
• Leverages graphic design tools, including Canva, to create flyers, social media graphics, infographics and other promotional material for campus-related programs, events and activities, including but not limited to Speaker Series, Summer Career Camp, Lunch & Learn, alumni panels, networking events, and campus community gatherings.
• Works with faculty directors for Mount Ida Campus comprehensive internship pathways on recruitment materials, website presence and other communications needs.
• Participates in planning and executing campus-related marketing campaigns in coordination with University Relations and / or University Without Walls.
• Works with the Director of Campus Engagement to gain context and understanding to oversee the MIC Ambassadors program.
• Collaborates with stakeholders including Mount Ida Campus students and staff to identify and address gaps in understanding the mission and vision of the campus.
• Develops essential marketing and communication knowledge and skills through working with the Director of Campus Engagement and University Relations staff resulting in confidence and competence to work independently and take initiative.
• Drafts internal communications, including campus announcements and updates, on a regular basis and as business needs dictate.
• Participates in in-person marketing activities on both the Newton and Amherst campuses, including career fairs, tabling activities and events.
• Develops through experience to become an essential self-directed marketing professional by learning, listening and practicing collaborative design and communications with the Mount Ida leadership team.

Other Functions

Minimum Qualifications (Knowledge, Skills, Abilities, Education, Experience, Certifications, Licensure)

Physical Demands / Working Conditions

Typical office environment.

Additional Details

Qualifications Acquired on Job :

Work Schedule

Salary Information

Level 25

Exempt Hiring Ranges

Special Instructions to Applicants

Please complete online application, submit a resume and provide contact information for three (3) professional references to ensure consideration.

The University of Massachusetts Amherst welcomes all qualified applicants and complies with all state and federal anti-discrimination laws.