B2B Senior Marketing Associate, Americas

This job is with Financial Times, an inclusive employer and a member of myGwork – the largest global platform for the LGBTQ+ business community. Please do not contact the recruiter directly.

About us

The Financial Times is one of the world’s leading business news organizations, recognized internationally for its authority, integrity and accuracy. The FT has a record paying readership of one million, three-quarters of which are digital subscriptions. It is part of Nikkei Inc., which provides a broad range of information, news and services for the global business community.

At the FT, curiosity thrives and ambitious thinking is rewarded. Here, you’re given the chance to reach millions, create work that matters and deliver impartial journalism in a polarized world.

In our warm, collaborative culture, you’ll connect with a diverse community of experts who support your growth, career aspirations and wellbeing.

Your future at the FT will be filled with opportunities that challenge and inspire you. With no fixed path, you’ll discover new skills and forge a career that can take you anywhere.

Build a newsworthy career at the FT.

Learn more about the FT, including announcements and career opportunities, at aboutus.ft.com.

Our commitment to a fair and inclusive workplace

At the FT, we are committed to creating a fair and inclusive workplace where everyone has equal opportunity to succeed. We welcome and value different perspectives and strive to ensure all employees are heard and supported. We believe people do their best work when they can be themselves and have the flexibility they need to balance their work and personal lives. We are an equal opportunity employer and align with all applicable laws prohibiting discrimination.

The role / Position overview

Senior Marketing Associate, Americas – FT Professional

FT Professional, a division of the Financial Times, licenses FT content to organizations around the world, with clients in corporate, finance, government, professional services and education. The

Senior Marketing Associate, Americas

will be responsible for handling marketing activity to support brand awareness, lead generation and customer engagement in the Americas region.

The role also supports the Marketing Manager, Americas, with broader company-wide initiatives focused on the US growth market. This is a cross-functional position that blends account-based marketing, email campaigns, events, advertising, and sales enablement across a variety of sectors.

Key responsibilities

Contribute to the planning, execution, and optimization of high-impact marketing campaigns that align with FT Professional’s strategic goals and audience needs in collaboration with the Marketing Manager, Americas

Build strong working relationships with key partners, especially sales and customer success teams in the Americas, and marketers globally

Complete full-funnel campaign activities including building audiences, copywriting, collaborating with design, booking ads, handling partnerships, and deploying emails

Maintain and localize website landing pages and other digital assets for regional markets

Run participation in events and webinars : lead generation strategy, logistics, promotional materials, and outreach

Work with the sales development team to qualify senior-level leads from campaigns and events

Use Marketo and Salesforce to automate marketing processes and track campaign performance

Foster effective communication within FT using both digital and in-person tools

Analyze marketing effectiveness and find opportunities to optimize efforts and improve processes

Support cross-functional US growth initiatives within FT Professional and wider FT teams

Required skills / experience

Essential :

Solid understanding of core marketing principles and tactics

B2B marketing experience, particularly digital and event marketing

Strong data and CRM experience, including analysis and planning

Consistent track record working with sales teams to align marketing efforts

Excellent project management skills; deadline and budget driven

Experience working with vendors and producing marketing collateral

Clear communicator and effective team collaborator

High standard of quality and attention to detail

Preferred :

Background in the media or publishing industry

Experience with Salesforce and Marketo

Additional language skills are a plus

What’s in it for you? Our benefits

Our benefits vary by location but we are committed to providing best-in-class perks across all our offices. These include generous annual leave, health coverage, 401k and company match, inclusive parental leave packages, subsidised gym memberships and opportunities to give back to the community. Full details of our benefits are available here.

We’ve embraced a 50% hybrid working model (averaging two to three days onsite) that fosters trust and remote adaptability while encouraging in-person camaraderie and peer learning. Additionally, we are open to accommodating specific flexible working pattern requests for all roles where feasible.

Accessibility

We are a disability confident employer and Valuable 500 signatory. Please let us know if you require any reasonable adjustments / personalisation as part of the application process or to enable you to attend an interview. If you would like to discuss your requirements or have any questions, email talent@ft.com and a member of our team will be happy to help.

Further information

A reasonable estimate of the salary range for this role is

$70,000–$75,000 . To ensure pay fairness, the successful candidate will be offered a salary within the estimated salary range based on a number of considerations including but not limited to : skills; experience and training; certifications; and other business and organisational needs. The disclosed range estimate is for our NYC office and has not been adjusted for other locations.

Use of AI in the application process

At the FT, we embrace innovation and the use of technology and appreciate that individuals may use AI tools as part of their job application process. Whilst we are happy for you to use AI to assist with your application, it is essential that all information provided is authentic and accurately represents your skills, experience, and qualifications.

Candidates should be aware that the use of AI throughout the application process may be supervised to ensure a fair and transparent hiring process for all.

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