Strategic Marketing Lead

Strategic Marketing Lead

Dermalogica stands tall as a beacon in the professional skincare realm, winning the trust of skin therapists across the globe. As a shining gem in the crown of the Unilever Prestige family, our commitment isn't just to nurture skin, but also to redefine industry standards with revolutionary skincare innovations. With a commitment to innovation, sustainability, and excellence, Dermalogica has been at the forefront of the skincare industry for over three decades. Bolstered by our International Dermal Institute - the apex of post-graduate skin and body therapy training - we are on an exhilarating journey of expansion. And you could be a part of this adventure!

Purpose And Impact :

The International Dermal Institute (IDI) is seeking a Strategic Marketing Lead with a passion for bold ideas, disruptive campaigns, and building vibrant digital communities.

This isn-t about business-as-usual marketing. We need someone to supercharge growth and engagement in our Circle.so-powered professional community platform. This role is central to building a thriving digital hub where skin therapists, future professionals, beauty advisors, and beyond can connect, learn, and grow together.

The ideal candidate combines strategic thinking with hands-on execution, excels in digital-first environments, and is driven by the challenge of turning sign-ups into active, engaged members.

Key Responsibilities :

Fuel Community Growth

Design and launch disruptive marketing campaigns that attract new members from all corners of the industry.

Explore and test innovative acquisition channels to rapidly expand membership.

Build momentum by positioning IDI as the digital destination for professional skin therapists worldwide.

Activate and Retain

Create seamless onboarding experiences that inspire new members to take their first action, return often, and feel the immediate value of belonging.

Develop conversion strategies that transform passive observers into active participants who post, comment, and contribute regularly.

Craft re-engagement campaigns that bring inactive members back into the conversation.

Ignite Engagement & Conversations

Partner with the IDI Community Lead and content teams to deliver campaigns, events, classes, and discussions that keep the community buzzing.

Ensure the right content, cadence, and formats spark high-quality conversations both within the community and across connected platforms.

Collaborate with the IDI Community Lead to translate thought leadership into engaging digital content.

Lead with Data & Insights

Monitor and analyze key community engagement metrics (acquisition, DAU / MAU, retention, engagement rates, etc.) to measure health and identify opportunities.

Run experiments, test bold ideas, and double down on what works to consistently improve results.

Translate analytics into clear recommendations that shape future campaigns and community strategy.

Champion Brand & Voice

Bring IDI-s authoritative yet approachable voice to life across every touchpoint.

Position the IDI community as a trusted space for learning, inspiration, and professional growth.

Act as an internal advocate, driving awareness and adoption of the community across IDI and cross-functional teams.

Key Qualifications & Experience

5+ years in strategic marketing, digital community management, or brand engagement.

Proven track record of growing and activating online community platforms (Circle.so experience highly preferred).

Strong digital campaign chops : paid media, social, partnerships, content marketing.

Strong copywriting and content strategy skills, particularly in B2B or professional education.

Analytical mindset with the ability to translate metrics into actionable insights.

Demonstrated ability to work independently and lead cross-functional initiatives.

Familiarity with the professional skin care or beauty industry strongly preferred.

Key Skills & Attributes

Strategic thinker with an eye for detail and execution.

Strong communicator with a knack for creating punchy, professional, and engaging messaging.

A creative mind that loves testing disruptive ideas and pushing past -what-s always been done.-

Comfortable using analytics dashboards and reporting on KPIs.

Passionate about community-building, digital learning, and professional development.

Innovative, collaborative, and adaptable in a fast-moving environment.

What Success Looks Like

The IDI Community becomes a recognized global hub where skin therapists and beauty professionals connect, learn, and grow.

Membership grows steadily with members actively posting, sharing, and participating.

New members experience a seamless onboarding journey that makes it easy and exciting to get involved right away.

Campaigns and content consistently inspire conversation, showcase IDI-s authority, and keep the community buzzing.

Data-driven insights guide bold experiments, and wins are quickly scaled to maximize impact.

The community not only drives engagement but also expands Dermalogica-s brand awareness and business impact worldwide.

What We Offer

Competitive compensation

Medical, dental, vision insurance

Paid time off

Monthly product allowances

Annual fitness reimbursement

401(k) plus company matching

Life / accident / disability insurances

Wellness programs

Paid family leave

Domestic partner benefits

Education / training programs

Thrive in a hybrid work environment (3 days in office)

The expected base salary for this position is $70,000-$75,000. The exact base pay rate is determined by various factors including experience, skills, education, geographic location, and budget. This role is eligible for participation in our company bonus plan, rewarding personal performance and company results.

Why Join Us?

A Legacy of Success : Dermalogica is the preferred choice of Skin Therapists worldwide, renowned for our exceptional skincare line and industry-leading postgraduate education. We have a record of achievement and are committed to building upon our brand's legacy.

Entrepreneurial Spirit and Innovation : At Dermalogica, we foster an entrepreneurial spirit and encourage our employees to bring their best ideas to the table. You'll have the opportunity to make a difference and contribute to our success by implementing innovative solutions that reach skincare professionals and consumers.

Backed by Unilever : In 2015, Dermalogica became part of the Unilever family, one of the world's largest and most successful consumer goods companies. While operating as an independent business, we now have access to cutting-edge capabilities and resources, empowering us to win in our markets.

Ready to make a meaningful impact and advance your career with a global brand revolutionizing the skincare industry? Apply now and complete your online application. Rest assured, all applications will be thoughtfully reviewed, and our HR team will contact you if your skills align with the position.

Dermalogica is an equal opportunity employer committed to fostering an inclusive culture where all employees are valued, supported, and empowered to succeed.