Senior Brand Manager - Simply Juice

Senior Brand Manager

Join The Coca-Cola Company, a global enterprise that has been shaping and innovating the beverage industry since 1886. Be part of a team that creates inspiring brand strategies and owns the refreshment experience for millions. We are seeking a dynamic Senior Brand Manager to lead the Simply Juice brand portfolio with creativity, innovation, and passion for consumer-centered strategies. This role offers the unique opportunity to drive impactful brand initiatives while collaborating across functional teams to ensure success in a pivotal category of the marketplace.

What You'll Do :

As a Senior Brand Manager, you'll play a key role in defining, growing, and protecting the Simply Juice brand. You'll partner with key stakeholders across the organization, including agency partners, innovation teams, customer teams, R&D, and commercial leadership, to achieve strategic brand goals. Specific responsibilities will include :

• Strategic Brand Planning : Craft and define short- and long-term business plans that identify brand objectives, align with broader organizational priorities, and drive market performance.
• Marketing Excellence : Develop integrated marketing plans to support strategic business initiatives, ensuring campaigns resonate with the target audience.
• Consumer Insights : Leverage consumer research tools and behavioral analytics to tap into unmet opportunities and guide decision-making.
• Portfolio Strategy Development : Establish brand positioning across offerings to maximize market potential, competitive advantage, and consumer engagement.
• Cross-Function Collaboration : Partner with operating units, bottling system teams, agencies, and technical functions to ensure consistent alignment and execution of brand initiatives.
• Creative Development : Lead the creation and management of agency briefs while evaluating creative concepts for alignment, impact, and execution.
• Performance & Growth Analysis : Conduct regular business reviews, analyze market trends, and assess key initiatives that drive measurable brand growth.
• Budget Impact Management : Recommend investment allocation strategies that optimize marketing budgets and brand performance.
• Leadership & Influence : Inspire and manage agency partnerships while influencing internal teams toward shared business priorities.
• Thought Leadership : Share insights and recommendations with divisional managers and leadership regarding brand trajectory, innovation pipelines, and emerging trends.

Qualifications & Requirements :

What We Can Offer You :

The Coca-Cola Company will not offer sponsorship for employment status for this position. Accordingly, all applicants must be currently authorized to work in the United States on a full-time basis and must not require The Coca-Cola Company's sponsorship to continue to work legally in the United States.

Pay Range : $130,000 - $147,000 Base pay offered may vary depending on geography, job-related knowledge, skills, and experience. A full range of medical, financial, and / or other benefits, dependent on the position, is offered. Annual Incentive Reference Value Percentage : 15 Annual incentive reference value is a market-based competitive value for your role. It falls in the middle of the range for your role, indicating performance at target. We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity and / or expression, status as a veteran, and basis of disability or any other federal, state or local protected class.