Director of Digital Marketing

Curious ? Join the Insite Journey!

Full-Time, In-Office 1336 SE 47th Street Cape Coral, 33904, Minimal Travel

Why join Insite? 401k, PTO, and benefits (health, vision, dental, short / long term disability, and more eligibility within 1 month of start date). We also offer rotating employee events and activities, Hawaiian Fridays, and employee celebrations !

Are you a good fit for our team? Insite's purpose is to help people win. We seek individuals that enjoy working in a collaborative environment and celebrate continuous improvement. We also seek people that strongly resonate with our Core Tenets : Embrace the Journey, Stay Curious, Be Exceptional, and Succeed Together!

As the Director of Digital Marketing, you will be responsible for leading the strategic marketing direction of the firm, developing B2B-focused go-to-market plans, and driving programs that generate demand, strengthen brand positioning, and support revenue growth. This role will collaborate closely with our Account Managers, Consultants, and Chief Growth Officer to ensure marketing strategy aligns with business objectives and market opportunities.

As the Director of Digital Marketing, you will also be responsible for upholding and developing the company's library of logos, images, templates, etc. and ensure consistency with branding and messaging.

In this role, the natural desire to understand how things work, i.e. markets, client pain points, and competitive landscapes will drive testing new ideas, and tracking and analyzing campaign performance using tools like Google Analytics to make data-driven decisions, optimize performance, and report on key metrics like cost-per-lead.

As the leader of the marketing team, you will be responsible for their performance and growth to ensure continued firm growth and morale. While there are teams to assist with technical design aspects (graphics, layout, etc.), this is largely a roll up your sleeves, hands-on, boots on the ground role.

How you can be Exceptional in this role :

• Expertise with new service launches and competitive positioning - Evaluate and refine GTM models based on performance, customer feedback, and market evolution
• Plan, build, and manage paid search and social media campaigns to generate immediate traffic and leads. This includes keyword research, bid management, budget allocation, and campaign optimization for a better return on investment (ROI)
• Develop and implement strategies to improve organic search rankings and website traffic. This involves analyzing search data, identifying trends, and creating a long-term organic growth plan, often with a focus on high-quality content
• Create and manage a client journey that captures leads from both paid and organic channels. This includes developing high-converting landing pages and using marketing automation for nurturing campaigns
• Analyze campaign performance, client lifetime value, and ROI to optimize budget and strategic priorities
• Creation of strategic content (whitepapers, case studies, industry reports, thought leadership, product messaging frameworks)
• Develop and own the overall B2B marketing strategy, including segmentation, positioning, messaging, and value propositions
• Ability to develop, implement, and manage PPC campaigns across multiple channels
• Perform regular site audits to identify crawl issues, indexing problems, and site speed improvements
• Analyze data and provide actionable insights using tools like Google Analytics, Search Console, LinkedIn, and SEO platforms
• Optimize website architecture for better user experience and search engine visibility

How you will help us Succeed together :

• Strong understanding of the contact center AND B2B professional service industry
• 7+ years of digital marketing experience, with at least 3 years in a leadership role
• In-depth understanding of HubSpot OR Salesforce
• Knowledge of how to build, maintain, and execute outbound marketing campaigns
• Experience using WordPress to create and maintain websites and blogs
• Expertise with Microsoft Office Suite and the Adobe Creative Suite (InDesign, Illustrator, Photoshop)
• Deep understanding of ROI, cost structures, and performance metrics relevant to business development

How you can Stand out :

• Bachelor's degree in Marketing, Business, Communications, or related fields
• Certification in Google Ads, Google Analytics, Meta Ads, or similar credentials

Equal Opportunity Employer M / F / D / V