Job Description
Job Description
POSITION SUMMARY :
The Communications & Public Relations Specialist at The Joseph P. Addabbo Family Health Center is essential in supporting effective communication and marketing initiatives across all five locations. This role focuses on creating and implementing strategies aimed at advancing communication, enhancing brand awareness and fostering greater engagement among employees and patients. The communications and public affairs specialist will develop and maintain relationships with staff and members of the local and national media to provide media relations services to advance public awareness of JPAFHC mission and achievements.
Seeking a proactive and detail-oriented Communications & Public Relations Specialist to support our corporate communications and public relations efforts. The ideal candidate will assist in developing and executing communication strategies, manage media relations, and help maintain the company's positive image across various platforms. This role offers the opportunity to work in a dynamic, fast-paced environment and contribute to the overall success of the organization’s internal and public-facing initiatives.
RESPONSIBILITIES :
Communications Strategies
- Support internal communication efforts by helping draft company-wide emails, updates, and newsletters. Coordinate with internal departments to ensure smooth communication flow within the organization.
- Manage communications at all five JPAFHC locations (elevator snap frames; posters; flyers; e-blasts; digital screens; banners, etc.) Rounding and updating all sites.
- Manage the creative development and implementation of comprehensive JPAFHC employee targeted campaigns (health awareness events; on-site tabling; staff & patient testimonials, etc.)
- Create graphics for digital screens, monitor content and manage logistics around installations, repairs, and replacements of screens.
- Manage JPAFHC website. Communicate with Patient Point for edits and updates.
- Create / Prepare marketing and promotional content : flyers; brochures; one-pagers; fact sheet, etc. advertisements.
- Assist with marketing and branding efforts, including table covers; tents, giveaway swag; retractable banners; brand kit; all internal and external signage; etc.
- Manage SharePoint for Brand Kit and Communications & Public Affairs Department.
- Research to identify recognitions through awards and marketing opportunities for the Health Center.
- Monitor shared email addresses and respond to inquiries. Manage JPA News E-Blasts (events / updates).
- Collaborate with VP of Engagement & Strategic Initiatives to execute marketing campaigns for JPAFHC. Works closely with VP of Engagement & Strategic Initiatives on internal / external wayfinding signage.
Social Media / Media Relations :
Identify JPAFHC programs and services to highlight via press releases, advertorials, etc. Compose and distribute press releases and media alerts. Build and maintain relationships with journalists, bloggers, and media outlets. Monitor media coverage and track press mentions to evaluate the effectiveness of PR campaigns.Manage the health center’s social media presence, creating and scheduling posts that enhance brand visibility. Create multimedia content (graphics, videos, etc.) for use across social media channels.Monitor social media platforms to identify trends, conversations, and potential PR opportunities. Social media account management to include content creation, graphic design, photography, video, and scheduling.Event Coordination and Planning
Works closely with VP of Engagement & Strategic Initiatives to plan internal events around healthcare observances and special events. Plus, organize corporate events, press conferences, media briefings, and speaking engagements.Assists VP of Engagement & Strategic Initiatives to coordinate employee meetings and communications for the marketing department.Create / Manage events schedule.Preferred Skills and Experience :
A minimum of 3-5 years of professional experienceSuperb writing and communications skillsSelf-starter who can work independently as well as collaboratively within a team. Demonstrates the ability to give and receive both positive and constructive feedback.Exceptional organizational and time management skills, with the ability to continually reassess priorities to focus on high-impact activities.Effective communication skills and a professional demeanor, capable of presenting to large groups and connecting with individuals from diverse backgrounds.Ability to manage multiple priorities independently and meet deadlines efficiently. Proven track record in organizing, meeting deadlines, and multitasking.Skilled in building and maintaining internal and external relationships.A demonstrated team player who is comfortable working in a dynamic environment with various levels of staff.A commitment to the mission and core values of the health center.Qualifications
Bachelor’s degree in communications, Public Relations, Marketing, Journalism, or a related field.Strong written and verbal communication skills, with the ability to tailor content for different audiences.Experience with social media platforms, content creation, and digital communication tools.Familiarity with media relations and the ability to build and maintain media contacts.A proactive, adaptable, and collaborative mindset.Knowledge, Skills and Abilities :
CANVAMicrosoft OfficeSocial MediaAdobe Creative SuiteIf you’re an energetic and self-motivated professional with a passion for communications and public relations, we encourage you to apply and join our team!