Director of Brand Marketing

Director Of Brand Marketing

Master Trades Group is a private-equity-backed residential services platform operating 12+ trusted local Plumbing, HVAC, and Electrical brands across multiple states. Our brands share one mission : to deliver same-day, expert service rooted in trust, professionalism, and community reputation.

We are seeking a Director of Brand Marketing to architect, scale, and elevate our brand strategy across the platform. This is a hands-on leadership role for a strategic builder who can think big and execute locallydriving brand differentiation, creative excellence, and measurable business outcomes.

What You'll Do

• Define and maintain a unified brand architecture and clear value proposition across all markets.
• Develop differentiated brand positioning and messaging frameworks that cut through industry sameness.
• Build and execute annual brand plans aligned with data-driven revenue and value-creation goals.
• Translate platform strategy into breakthrough, localized execution that builds connection and relevance.
• Coach Branch Managers and local teams to deliver consistent, high-quality brand representation.
• Ensure all brands show up authentically in their communities while benefiting from shared creative systems.
• Oversee brand media planning and spend across broadcast, OTT, radio, outdoor, social, and experiential channels.
• Partner with agencies to deploy media mix modeling (MMM) and testing frameworks that improve ROMI.
• Ensure brand investments drive measurable outcomesshare of voice, branded search, inbound volume, and awareness lift.
• Lead creative direction that builds emotional connection, communicates value, and earns trust.
• Develop scalable creative systems and asset libraries for use across all operating brands.
• Manage internal and external creative partners with urgency, clarity, and focus on quality.
• Collaborate closely with performance marketing, CRM, call center operations, and local market leaders.
• Support employer branding and recruitment marketing to attract high-quality field talent.
• Represent brand strategy in strategic planning sessions, leadership presentations, and quarterly reviews.

What Success Looks Like

What You Bring

You'll Be a Great Fit If You

Comprehensive Benefits : Medical, dental, vision, 401(k) match, PTO, paid holidays, company-paid life, disability, EAP.

EOE