Marketing Manager

Must Haves :

• 7-10 years of relatable marketing experience
• High level of Salesforce experience - not an expert but know how to do email campaigns, route contacts by geography and other tools
• Have experience with PPC (pay-per-click), LSA (local service ads) and GMB (google my business profiles) campaigns online
• Social media experience with service companies (think construction, restoration, HVAC, etc.)

Day-to-Day :

Promote and sell franchise services in assigned territory, which results in meeting or exceeding assigned sales goals. Grow and develop commercial customer base by utilizing a systematic business development process to identify new commercial prospects and cultivate relationships using marketing materials. Attend, coordinate, and promote marketing, networking, and continuing education events. Monitor loss activity and priority responding to generate work from these opportunities. Provide and communicate clear and accurate pretesting, scoping of services, and job estimates. Monitor and follow up on all assigned jobs, ensuring customer needs are met and all applicable Centers of Influence (COIs) are identified and captured for future reference.

Primary Roles and Responsibilities :

1. Commercial Contacts Development

a. Pursue MSA and PSA’s within Tampa Bay

b. Regular business networking and business interactions

c. One to one engagement

2. Commercial Facilities Target Development

a. Networking and business setting interactions

b. Relevant new feed / content-driven touch base

3. Commercial Events and Promotions

a. Association involvement

b. Association attendance

c. Commercial continuing education

d. Sponsorships and promotions

4. Priority Responding

a. First Response monitoring

b. Reconnaissance and lead qualification

c. Maintain brag book and Franchise references

$80000 to $95000 per year annual salary.

Exact compensation may vary based on several factors, including skills, experience, and education.

Benefit packages for this role may include healthcare insurance offerings and paid leave as provided by applicable law.